World Library  
Flag as Inappropriate
Email this Article

Hard Candy (cosmetics)

Article Id: WHEBN0007819287
Reproduction Date:

Title: Hard Candy (cosmetics)  
Author: World Heritage Encyclopedia
Language: English
Subject: Eyes Lips Face, History of cosmetics, Nail polish, Scott-Vincent Borba, Tokidoki
Collection: Cosmetics Companies of the United States, History of Cosmetics, Nail Polish
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Hard Candy (cosmetics)

Hard Candy
Founded 1995
Headquarters USA
Key people
Dineh Mohajer
Benjamin A. Einstein
Pooneh Mohajer
Products cosmetics
Website http://www.hardcandy.com

Hard Candy is an American cosmetics company, founded in 1995 by Iranian American sisters and Benjamin A. Einstein. Dineh Mohajer and ex-boyfriend Ben Einstein (who now owns Einstein Cosmetics) and several successful sport media companies, Pooneh Mohajer (who now owns tokidoki). The company's first product was nail polish that Dineh mixed herself - a shade of baby blue named "Sky" to match her Charles David sandals. After receiving scores of compliments on the unique shade, Dineh began selling it at Fred Segal in Santa Monica, and Ben began selling to many other top retailers including Nordstroms. In that same year, actress Alicia Silverstone appeared on the Late Show with David Letterman and, when asked about her pastel blue fingernails, replied, "It's 'Sky' by Hard Candy," causing an overnight explosion of the brand. Ben and Dineh appeared on segments of MTV House of Style program several times. A mere 18 months later, the brand was quoted as generating $10 million a year in a Forbes advertisement featuring Dineh.

Louis Vuitton Moët Hennessy (LVMH), who owns Donna Karan, Givenchy, Sephora, TAG Heuer, and Veuve Clicquot, acquired Hard Candy in 1999 for an undisclosed amount.[1] The acquisition afforded Hard Candy greater distribution and a larger brand to attach itself to. It was later sold to Falic Fashion Group, a Hollywood, Florida based corporation operating on the duty-free market, and a subsidiary of Duty Free America. In 2009, Hard Candy announced a partnership with Wal-Mart to take the brand to mass.[2]

NuWorld Beauty and Wal-Mart have worked together for over a year on the marketing concept, product creation, and package development of Hard Candy. “We at NuWorld beauty were very excited developing this brand. It was a tremendous amount of fun. The sole direction we provided to the product development and marketing team was to create the line as if we were creating a prestige brand for the specialty market. The team exceeded my expectations.” says Stu Dolleck, President of NuWorld Beauty.

Hard Candy's new line, which premiered in the fall of 2009, consists of 261 products. The company kept some of the original Hard Candy products, among them their iconic nail polish, and introduced new products, such as Kaleyedescope Baked Eyeshadow, Eye Tattoo, Press-On Eyeshadow, and Take Me Out Eyeliner, which doubles as a hair stick.

References

  1. ^ Marla Dickerson (May 13, 1999). "LVMH Acquires Cosmetics Maker Hard Candy". LA Times. Retrieved 17 December 2014. 
  2. ^ Chavon Sutton and Nicole Maestri (August 18, 2009). "Wal-Mart to offer "Hard Candy" to woo high-end shoppers". Reuters. Retrieved 17 July 2013. 

External links

  • Hard Candy, official site
  • Hard Candy, Glitter Glue Review


This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 


Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.