Hub network

Hub Network
Hub Network's logo
Launched October 10, 2010 (2010-10-10)
Owned by Hub Television Networks, LLC
(Discovery Communications
Hasbro, Inc.
(both owning 50%))
Picture format 480i (SDTV)
1080i (HDTV)
Country United States
Language English
Broadcast area United States and Latin America
Headquarters Burbank, California
Formerly called The Hub (2010–2013)
Replaced Discovery Kids (1996–2010)
Sister channel(s) Discovery Channel
Animal Planet
Oprah Winfrey Network
Military Channel
Discovery Fit & Health
Investigation Discovery
Destination America
DirecTV (US) 294 (SD)
1294 (VOD)
Dish Network 179 (HD/SD)
9494 (HD)
C-Band AMC 11 – Channel 610 (4DTV Digital)
AMC 18 – Channel 204 (H2H 4DTV)
DirecTV (Latin America) 330
Available on most cable providers Check local listings for channels
AT&T U-Verse 1335 (HD)
335 (SD)
Verizon FiOS 789 (HD)
259 (SD)
Sky Angel 314
Google Fiber Check local listings for channel

Hub Network (originally "The Hub" from 2010 to 2013) is an American digital cable and satellite television channel that is owned as a joint venture between Discovery Communications and Hasbro. The channel targets a dual audience, young children in the daytime with original and acquired children's programs, and families at night with reruns of older television sitcoms, dramas and feature films.[1]

As of August 2013, approximately 72,237,000 American households (63.25% of households with television) receive the Hub Network.[2]


On April 30, 2009, toy manufacturer and media company Hasbro announced that it would be forming a joint venture with Discovery Communications to create a new, family-oriented television channel to replace Discovery's existing channel Discovery Kids. Under the arrangement, Discovery would be in charge of handling advertising sales and distribution for the new channel, while Hasbro would be involved in acquiring and producing programming. While the network planned to maintain educational series (including those carried over from Discovery Kids), plans called for new original programs based off Hasbro-owned franchises such as G.I. Joe, My Little Pony, Transformers, and game shows based upon its board games.[3][4][5][6]

In January 2010, Discovery and Hasbro announced that the new network would be known as The Hub; two months later, the companies announced that The Hub would officially launch on October 10, 2010. The network planned to continue targeting Discovery Kids' main demographic of children aged 2 through 14 (a market which staff felt was being abandoned by its competitors, such as Nickelodeon and Disney Channel, in favor of tween-oriented programming), but also planned to feature a primetime block with family-oriented programming. Veteran television executive, and the network's president and chief executive officer Margaret Loesch stated that The Hub's goal was to be "vibrant" and "diverse" in its programming, and that the channel would not purely be a marketing vehicle for Hasbro products.[1] Some of The Hub's launch programming would include the game show Family Game Night, animated series Pound Puppies, My Little Pony: Friendship is Magic and Transformers: Prime, reruns of the Jim Henson series Fraggle Rock, and the preschool-oriented programs Cosmic Quantum Ray and The WotWots.[7][1][8]

The Hub officially launched and replaced Discovery Kids on October 10, 2010 at 10:00 a.m. ET, with an episode of The Twisted Whiskers Show.[1][8]

In a June 2011 debt filing with the U.S. Securities and Exchange Commission, Discovery Communications indicated that the channel may be worth less than previously believed, based on low viewership figures. The management of The Hub subsequently underwent a fair value analysis of the channel.[9][10]

In March 2013, The Hub picked up its first work from POW! Entertainment, Stan Lee's Mighty 7, an animated pilot movie to be aired in early 2014. The network also began to phase in an amended branding, identifying itself as the Hub Network.[11]


Hub Network's schedule currently consists largely of original and acquired series aimed at young children and pre-teens (including animated series such as The Adventures of Chuck and Friends, Strawberry Shortcake's Berry Bitty Adventures, Transformers: Rescue Bots, Pound Puppies, Transformers: Prime, Transformers: Rescue Bots, The Aquabats! Super Show! and SheZow; and live-action series such as R.L. Stine's The Haunting Hour). Hub Network normally feeds and relies on franchises. Most of Hub Network's original programs are tied to properties of Hasbro and those of its current partner American Greetings, with R.L. Stine's The Haunting Hour, The Aquabats! Super Show!, Dan Vs. and others being the shows unrelated to those properties.

Programming from Hasbro and American Greetings includes cartoons based on My Little Pony, Transformers, the Pound Puppies and Strawberry Shortcake. Additionally, the network airs Family Game Night, which features Hasbro's board game properties adapted into a game show form.[12] One of the network's most noteworthy original productions has been My Little Pony: Friendship Is Magic, an animated series based on Hasbro's My Little Pony toy franchise that has not only become its highest-rated program for the intended young girl demographic, but has also attracted an unexpectedly significant cult following in the teen and adult male and female categories.[13]

A limited amount of original Discovery Kids programming remains including series such as Endurance, a contrast to other rebranded Discovery networks as of late which have taken on completely new schedules. Hub Network licenses properties pertaining to Batman and Superman from Time Warner, airing Batman Beyond, Batman: The Animated Series, Superman: The Animated Series and Lois & Clark: The New Adventures of Superman. Two other Time Warner properties, Animaniacs and Tiny Toon Adventures, began reruns on Hub Network in January and July 2013, respectively.

Programming blocks

Various types of programs are broadcast on Hub Network in programming blocks.

Current blocks

Former blocks

  • Huboom! – "Huboom" was originally a late night block of action-themed programming featuring Batman, The Transformers and G.I. Joe: A Real American Hero on Monday through Thursdays from 11:30 p.m.-1:00 a.m. ET. In June 2012 it relaunched as a weekday action block, airing from 2:00–7:00 pm ET, which featured G.I. Joe: Renegades, Superman: The Animated Series, The Transformers, Transformers: Prime, Transformers: Animated, Batman: The Animated Series, Kaijudo: Rise of the Duel Masters, Goosebumps, R.L. Stine's The Haunting Hour, The Super Hero Squad Show, Transformers: Rescue Bots and G.I. Joe: Sigma 6. Then, in late 2012, Huboom! moved to Saturdays from 12:00 (later 12:30 p.m.)–5:00 p.m. ET. The block was briefly dropped on April 15, 2013, but returned two weeks later on April 27. Then, the Monday and Tuesday Huboom! blocks were dropped during April and May 2013. After that, the Huboom! logo, bumpers, and promos were phased out when the network revamped itself for the summer of 2013. The weekday, Saturday, and late-night blocks of action shows continue to air, using Hub Network's regular branding and also using Hub Network's "Summer Pool Party" motif. Until May 18, 2013, a two-hour programming block featuring only Batman: The Animated Series, Superman: The Animated Series, Batman Beyond and Transformers Prime aired on Tuesday nights under the moniker of "Huboom! Nights". Huboom! Nights was phased out in the summer of 2013, as part of the network's "Summer Pool Party" rebranding.
  • HubBub – "HubBub" was a daytime programming block for preschoolers, airing from 10:00–11:30 a.m. ET. The block existed on account of The Hub's primary target audience of school-age children are usually in school during that time period. Programming in the Hubbub block included The Adventures of Chuck and Friends, Maryoku Yummy, In the Night Garden, Animal Mechanicals and The WotWots. HubBub competed with two preschool program cable channels: Nick Jr. and PBS Kids Sprout, and the program block Disney Junior. It replaced the Ready Set Learn block when Discovery Kids was relaunched as The Hub. The block's bumpers have phased out when the network revamped itself for the 2011-2012 year. Currently, The Adventures of Chuck and Friends airs on the network, albeit from 6:00 a.m.-6:30 a.m. ET.
  • Saturday Mash Up – This programming block was structured as an all-day block. It had several sub-blocks ("Crack Up", "Smash Up", "Team Up", "Family Prime" and "Family Movie Night"). "Crack Up" was a sub-block featuring animated comedies that aired from 6:00–10:00 a.m. ET. The action block "Smash Up" aired after it from 10:00 a.m.–2:00 p.m. ET. "Team Up" aired from 3:00–5:00 p.m. ET, with double episodes of Family Game Night. "Family Prime", which featured The Hub's most popular shows, aired from 7:00–9:00 p.m. ET. The schedule was rounded out by the film block "Family Movie Night", airing from 9:00–11:00 p.m. ET. This block only lasted for the summer of 2011, and was discontinued that October.


Currently, Hub Network does not have a three-hour timeshift feed for the West Coast.


A high-definition simulcast feed of the network that broadcasts in the 1080i resolution format is available as Hub Network HD; the feed first began broadcasting with the launch of the network on October 10, 2010, with Dish Network, Verizon FiOS and AT&T U-Verse as the first to carry the HD feed.[14] Bright House, Cablevision, Charter, Comcast, Cox, Mediacom, Suddenlink, and Time Warner Cable now carry the HD feed in many of their markets as well.


External links

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Template:The Hub programs

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