Ian Gordon (Historian)

Ian Gordon is Associate Professor of American history at the Department of History, National University of Singapore, Singapore. He writes on comic strips and comic books and film and television.[1][2]


Ian Gordon earned his PhD in History at the History Futures on an occasional basis.

Comic Strips and Consumer Culture

Gordon uses comic strips to make an argument about American culture. He says that comic strips were one of the first forms of truly national culture, by which he means people all over the country read them on the same day, and so had shared experiences, and that this happened on a wide spread basis as early as 1908. He also ties comic strips to transformations in advertising styles, and not just the comic strip advertising style of the 1930s but the generalized use of more images in advertising as the twentieth century progressed. The book even has a chapter on the beginnings of comic books which is a useful short overview and has good information on the early Superman. On April 11, 2011 he created an online version of the book.

The Journal of American History said: "Gordon has done historians a service by recognizing the importance of popular visual sources as important clues to understanding American culture. And the book is not only informative but fun to read."

American Journalism said: "a must read for any scholar interested in the question of popular culture."

Partial bibliography


  • Comic Strips and Consumer Culture, 1890-1945. (Washington, DC: Smithsonian Institution Press, 1998). Paperback edition 2002.
  • Comics and Ideology. co-edited. (New York: Peter Lang, 2001).
  • Film and Comic Books. co-edited. (Jackson: University Press of Mississippi, 2007)


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