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Jeth Weinrich

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Title: Jeth Weinrich  
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Subject: Time for Mercy, Living Under June, Beverley Mahood, Sonia Dada, Crash Vegas, Deric Ruttan, Juno Award for Video of the Year, Juno Awards of 1999, List of Canadian directors, Juno Awards of 1994
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Jeth Weinrich

Jeth Weinrich is a Canadian documentary filmmaker, music video, and commercial director.[1]

Early life

Weinrich grew up in Calgary, Alberta,[2] attended Parsons School of Design, and played for the Calgary Colts of the Canadian Junior Football League, the farm league for the CFL, for two years. He was born in Pittsburgh PA and lived in Dublin, London, Scotland, New York City all before he was seven. He was valedictorian of his graduating class at Viscount Bennett High School 1978.


The three time Juno Award winning director Jeth Weinrich has directed videos for musical artists such as Candlebox, Sierra Noble, Dean Brody (nominated for CMT's 2010 Video Of The Year), Beverley Mahood 'Hope and Gasoline (nominated for CMT's 2013 Video of the Year), Royal Wood, Adam Cohen, Chantal Kreviazuk, 54-40, The Rankin Family, Sonia Dada Van Halen and Jann Arden. His video for Dean Brody, Trail of Tears, was number one on the CMT top twenty videos three weeks running. His first film was 'Moon of the Desperados', a documentary about the American Bullrider. He won the Alberta Motion Picture Awards best film award. His next film Heartland also won the same award one year later. He directed his first commercial for Dupont in 1993 about the ingenuity of the American Farmer. That commercial premiered on the Super Bowl. He has directed commercials since then for The U.S. Navy, First Bank of America, Cigna, Citizens Bank of Canada, Florida Natural, Alina Health Care, Subway, Sovereign Bank of New York, Florida Natural, and NASCAR Sprint Cup Championship. His Subway spots played during the Athens Olympics and were the biggest media buys for an American commercial to that date.

In 2003, Weinrich began working on a documentary film called 1000days, which chronicles the culture of addiction in Canada and the harsh, sexually corrupt world of crack cocaine trade. The film follows the lives of a group of young girls, all of whom work chat lines in Vancouver and Calgary to find men with money willing to "party" with them for sexual favors. That film has not been set for release yet.

His film Cowboy Stories, a look at the disappearing cultures of the American West, is still in production. His film 'The Life and Times of Eileen Ford' a film about the history of the Ford Modeling agency is in post production and features interviews with Quincy Jones, Rene Russo, Robert Evans, Cheryl Tiegs, Maud Adams, Tipi Hedron, Lisa Taylor, and features prominent historian Robert Lacey.

Also in development, a feature film called 'The Red Motel', set in Montana, is about two brothers, both bullriders, and the aftermath of the suicide of their father, a one time world champion. The script is in development with Dan Gilroy (The Bourne Legacy).

In 2007, Weinrich began Redworld Media, a publishing and film company, that publishes high-end art and photography books, and produces media content for television, film, and the internet. Redworld's first book, Collected Art, is designed by Giovanni Russo also garnered praise from Paris Vogue and editor Carine Roitfeld who called Raphael Mazzucco, whom the book is about, 'her favorite new artist in the world'. It was released in August 2008 and is sold exclusively through Jeth Weinrich also has a film called Beautiful Deep about Raphael Mazzucco which is slated for release in conjunction with Raphael's book Culo (produced by Interscope Records) coming out 2011.

Other films and projects can be viewed at


Weinrich is the only person to win the Juno Award for Video of the Year three times. Two of those wins were for videos he directed for Jann Arden—"I Would Die for You" and "Good Mother"—and the third was for Junkhouse's "Burned Out Car". He is the only director to be nominated for seven Juno Awards. He was twice named Canada's music video director of the year at the CMVAs. Adweek named him one of the ten most up and coming directors in America for directing commercials, and he is one of a small number of Canadians to win a Clio Award.


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