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Kroi

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Kroi

KROI
City of license Seabrook, Texas
Broadcast area Greater Houston
Branding "The New Boom 92"
Slogan "Houston's 1st & Only Classic Hip-Hop Station!"
Frequency 92.1 MHz
(also on HD Radio)
First air date September 1983 (as KZRQ)
Format Classic hip hop
ERP 21,360 watts
HAAT 526 meters
Class C1
Facility ID 35565
Transmitter coordinates
Callsign meaning K Radio One Incorporated
(current station owner)
Former callsigns KZRQ (Sep 1983 - Feb 1985)
KYND (Feb 1985 - Apr 1986)
KLEF (Apr 1986 - Sep 1987)
KRTS (Sep 1987 - Sep 2004)
Owner Radio One
Sister stations KBXX, KMJQ
Webcast Listen Live
Website boom92houston.com

KROI is a radio station serving the Greater Houston market. Licensed to Seabrook, Texas and owned by Radio One, the station broadcasts a classic hip hop format branded as Boom 92. The station's studios are located in Greenway Plaza and the transmitter is based near Liverpool (south of Alvin) in unincorporated Brazoria County. It is one of three Radio One-owned stations serving Houston, alongside KBXX and KMJQ.

The station began as a top 40 station upon its launch on 1983, but later shifted to classical and adult contemporary formats prior to its acquisition by Radio One, after which it became an urban gospel station. In October 2011, KROI flipped to an all-news news format; however, by October 2014, plagued by poor ratings and large financial losses, Radio One flipped KROI back to a music-oriented format with the launch of Boom 92—a format focusing on classic hip-hop music.

History

The 92.1 FM frequency signed on the air in September 1983 with a CHR format as KZRQ "Z92". The station, which was only a 3000 watt at 300 foot Class A, took heavy shots against its CHR neighbor on the dial, KKBQ "93Q" (which is a 100,000 watt Class C at 2000 feet) and even had a song parody of then hit, Ray Parker Jr's "Ghostbusters" called "Zoobusters" that poked fun of KKBQ's Q-Zoo morning show. The station also claimed to be the first station to play CDs and the world's first all-digital station.

By the fall of 1984, KZRQ was gone, as the station flipped to a beautiful music format with the KYND callsign (ironically, KKBQ-FM's previous incarnation). Later, the station was known as KRTS with a classical music format. KRTS was created to fill the void when KLEF (94.5 FM), flipped from classical to adult contemporary as KJYY. KRTS finally got upgrades in the 1980s to a C2 (500 feet and 50,000 watts) at the intersection of US 59 and Texas 288 and then finally as a Class C1 (100,000 watts at 1000 feet) in the 1990s. It currently is a C1 license (though at lower ERP) on the 2000 foot Liverpool tower, close to 107.5 KGLK's tower.

Radio One purchased KRTS in 2004, changed its calls to KROI, and flipped the station to a new short-lived Regional Mexican format as "La Mera Mera". When that was unsuccessful, its owners, which mainly specialize in Urban radio formatted station ownership (with a majority African-American listener base), flipped it one more time to an urban gospel format branded as "Praise 92.1". KROI was the flagship of the nationally syndicated Yolanda Adams Morning Show, which debuted March 2007. Outside of that, it was mainly jockless throughout the day except for several specialized programs on the weekends.

News 92: filling a void in Houston radio

On October 28, 2011, Radio One announced that KROI would flip to an all-news format, starting November 17. This is the first time Radio One has programmed an all-news station geared towards a mainstream audience. Houston, the 6th largest radio market in the USA, according to Arbitron, has been underserved in regards to radio news, as KTRH and KPRC, well known for news coverage in past decades, have become predominantly talk radio oriented in recent years). The Praise 92 gospel format moved over to the HD2 subchannel of KMJQ and to its online website.[1][2]

On November 18, 2011, at 9 AM, KROI began NBC's Meet the Press were featured.

During the 3 years of the news format, the station had low ratings; in September 2014, KROI was ranked in 26th place on Nielsen Audio ratings, with an overall audience share of only 0.9.[3]

End of News 92; going "Boom"

On October 8, 2014, at 9 AM, KROI ended its all-news format and laid off 47 employees; Radio One management cited poor ratings performance and "significant financial losses over the past three years despite the substantial financial and human resources we invested" as reasoning for the decision. Following the sign-off of News 92, the station returned to a music-based format, stunting with a playlist consisting solely of songs performed by Houston native Beyoncé (and her group Destiny's Child) as "B92".[4][3]

On October 13, 2014, at 5 PM, KROI flipped to a classic hip hop format branded as Boom 92; the format focuses primarily on hip-hop acts from both the 1980s and the 1990s, and is aimed towards listeners between the ages of 25 and 44, complimenting its sister stations KMJQ and KBXX to potentially increase Radio One's overall market share in Houston. Doug Abernethy, general manager of Radio One's Houston stations, described the format as a parallel to the classic rock and classic country formats.[4] The last song of the "B92" format was "If I Were a Boy", which abruptly stopped halfway. Following a montage of clips regarding "change", along with snippets of select classic hip-hop songs and clips from 90s TV shows, the top-of-the-hour station ID, and the "Boom" launch, the first song on "Boom" was "Mind Playin' Tricks on Me" by Houston hip-hop group Geto Boys.[5] 92.1 became the first of many stations to join the format in the next few months, as stations in Philadelphia, Dallas-Fort Worth, St. Louis, Atlanta, Jacksonville, Orlando, and Memphis would flip in the following weeks and months, either as a holiday stunt or as a permanent format.

References

  1. ^ "Radio One/Houston To Flip 'Praise 92.1' To News" from All Access (October 28, 2011)
  2. ^ "News 92 FM KROI's Launch Delayed Plus More Details" from Mike McGuff's blog (November 10, 2011)
  3. ^ a b "KROI (92.1 FM) announces format change, lays off 47 workers". Houston Chronicle. 8 October 2014. Retrieved 2 November 2014. 
  4. ^ a b "'"Former news station turns to 'classic hip-hop. 13 October 2014. Retrieved 2 November 2014. 
  5. ^ KROI Becomes Boom 92 from Format Change Archive October 13, 2014

External links

  • Query the FCC's FM station database for KROI
  • Radio-Locator information on KROI
  • Query Nielsen Audio's FM station database for KROI
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