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Little Debbie

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Little Debbie

McKee Foods Corporation
Private
Industry Food processing
Headquarters Collegedale, Tennessee, United States
Key people O.D. McKee,[1] Mike McKee, Rusty McKee, Angie McKee, Ellsworth McKee, Jack McKee, Cole Smith
Products Little Debbie snacks
cereals
granola bars
Employees 5,800 (As of September 2012[2]
Website www.mckeefoods.com

McKee Foods Corporation is a privately held United States snack food manufacturer headquartered in Collegedale, Tennessee.[3] The corporation is the maker of the Little Debbie brand, Sunbelt granola and cereal, Heartland, and, as of 2013, Drake's.

History

The son of McKee Foods’ founder O.D. McKee, Ellsworth McKee, retired from day-to-day operations in September 2012, but retains the position of company chairman.[2]

It was announced January 28, 2013, that McKee Foods would pay $27.5 million for Hostess Brands' Drake's brand, which includes Ring Dings, Yodels, and Devil Dogs products.[4] The bankruptcy court approved this purchase on April 9, 2013.[5]

As of 2013, McKee ships more than 800 million cartons of Little Debbie products.[6]

Brands

McKee Food brands

100px
Little Debbie logo (1985-2013)[6]
100px
Sunbelt logo from 2002-2009
100px
Drake's logo

Little Debbie

Little Debbie products

Cosmic Brownie
Nutty Bar
Oatmeal Creme Pie
Swiss Cake Roll
Zebra Cake

Little Debbie products are primarily cookie and cake based dessert snacks. They come in dozens of varieties, including the top-selling Swiss Cake Rolls, Nutty Bars, Cosmic Brownies and Oatmeal Creme Pies.[7] Little Debbie products are available in most discount, grocery, and convenience stores, both in boxes and individual wrappings.

In the 1960s, company founders O.D. and Ruth McKee decided to name a product after one of their grandchildren, four-year-old Debbie. The original image of Debbie used on packaging and advertising was based on a black-and-white photo. Artist Fred W. Hunt of Atlanta created the original color artwork based on a photo Blake had in his pocket of Little Debbie with a pony. In discussing what he wanted for a logo, he pulled out the small photo and said, "Something like this." Minor changes were made to the logo in 1985 and again in 2013.[6]

The Little Debbie brand sponsored the Wood Brothers #21 Ford Fusion for several years in the NASCAR Sprint Cup Series. The brand switched to the #47 JTG Daugherty Racing team in 2009 season. From sundown Friday to sundown Saturday, the Little Debbie logos are covered or removed, and the crew wears non-Little Debbie attire as a condition of sponsorship because McKee Foods was founded and is run by owners who are Seventh-day Adventists.[8]

Sunbelt Bakery

Sunbelt Bakery products include a variety of granola bars and cereals.

Drake's

Main article: Drake's

Drake's is a baking company in Wayne, New Jersey, United States, owned by McKee Foods,[9] which made snack cakes such as Ring Dings, Yodels, Devil Dogs, Yankee Doodles, Sunny Doodles, Funny Bones, and coffee cake. Their mascot is a smiling duck holding a spoon and wearing a chef's hat and neckerchief. Drake's briefly ceased operations in November 2012 for 10 months, when Hostess Brands shut down all its plants.[dated info]

Bakeries

References

External links

Tennessee portal
Companies portal
Food portal
  • McKee Foods website
  • Little Debbie Snacks website
  • Sunbelt Bakery website
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