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Logo (TV network)

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Logo (TV network)

Logo TV
Current Logo TV wordmark
Launched June 30, 2005
Owned by Viacom Media Networks (Viacom)
Picture format 480i (SDTV)
1080i (HDTV)
Slogan Beyond
Country United States
Language English
Broadcast area Nationwide (available in most areas)
Headquarters New York City, New York, United States
Formerly called Logo (2005–2012)
Sister channel(s) BET, CMT, Comedy Central, MTV, MTV2, Tr3́s, mtvU, Nickelodeon, Nick Jr., Nicktoons, Spike, TeenNick, TV Land, VH1
Website DirecTV Channel 272 (SD)
Channel 1272 On Demand HD
Dish Network Channel 373 (HD only)
Available on most cable providers Check local listings for channel

Logo TV is an American digital cable and satellite television channel that is owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel focuses on lifestyle programming aimed primarily at lesbian, gay, bisexual, transgendered and questioning people. The channel is available in an estimated 41 million homes as of September 2010.[1] Day-to-day operations are handled by Lisa Sherman, who is executive vice president and general manager.[1]

As of August 2013, approximately 52,204,000 American households (45.71% of households with television) receive Logo.[2]


The channel launched on June 30, 2005 as simply Logo, as the first advertiser-supported commercial television channel in the United States geared towards the lesbian, gay, bisexual, and transgender (LGBT) community. It was founded by former MTV Executive Matt Farber. Its first president, Brian Graden, was named by Out Magazine as the 10th most powerful gay person in America in 2007.[3]

The fact that the LGBT-themed channel was named "Logo" led some viewers to think the "l" and the "g" referenced "lesbian" and "gay", but according to company executives, the name does not represent anything, nor is it an acronym.[4] The channel's website says:

We chose to name the channel "Logo" because we wanted a name that people could make their own and give it personal meaning. For us, the word logo is about identity, about being comfortable in your own skin. It's about being who you are.[5]

Logo struck carriage deals prior to its launch date with DirecTV, Charter Communications, Adelphia, Cablevision, Time Warner Cable of New York City, and RCN. A deal with Comcast[6] was reached after the launch date. Logo has partnered with CBS News to provide news briefs and has developed a relationship with LPI Media, publisher of The Advocate, Out and The Out Traveler magazines. Logo replaced VH1 Mega Hits in some markets when it was launched. On December 11, 2006, MTV Networks and Time Warner Cable announced an agreement to expand its distribution of Logo to additional markets.[7] Logo became available on Dish Network in May 2009 (in HD only) as part of an add-on package[8] (Blockbuster @Home) along with 16 other HD channels for a $10 monthy fee.


Main article: List of television programs broadcast by Logo

Logo's programming was initially a blend of movies with gay themes, reality television, travel programming, dating/romance shows, documentaries, music videos, stand-up comedy, news, and syndicated programs with gay characters or gay interest/fanbases. According to its website, "We're kind of big on fierce stuff, and that can mean a lot of things. Fiercely original programming to us means that in a perfect world everyone would be this interesting."[9] Some content originated from other Viacom properties including Comedy Central, MTV and VH1. In April 2011, Logo acquired the rights to air the British comedy series Absolutely Fabulous and co-produced the show's three revival specials during 2011 and 2012 with the BBC and BBC America.[10]

On February 21, 2012, Logo announced that it was shifting its programming strategy. Citing research that indicated that LGBT people were becoming increasingly less likely to prioritize highlighting their sexual orientation or identity, the channel entered into partnerships to produce programs that focused less on LGBT-specific interests and more on general cultural and lifestyle subjects.[11]

Multiplatform content and acquisitions


Logo publishes a collection of websites, all of which it describes as being a part of LOGOonline, the umbrella name for these sites.

Logo's first web site,, launched shortly before the channel debuted in June 2005. In 2006, Logo acquired three LGBT websites: (a site featuring news relevant to the LGBT community), (a site featuring news and commentary on bisexual and lesbian women in media and entertainment), and (a site featuring news and commentary on bisexual and gay men in media and entertainment). In 2007, Logo acquired (a social networking site primarily targeted to LGBT people of color) for a reported $4.8 million, although the exact amount is unknown.

On March 22, 2006, Logo launched its second site, (a blog on pop culture news and trends). On May 29, 2007, Logo launched (a site for fans of the series Rick & Steve). On August 2, 2007, Logo launched (a site offering Logo's coverage of the 2008 U.S. Presidential election). On November 5, 2008, Logo launched the second phase of its site redesign. In summer 2009, Logo moved its flagship site to the domain name. On October 27, 2011, a redesigned was relaunched with a broader culture-and-style focus.


In March 2007, Logo became available on wireless platforms on Verizon Wireless, Sprint, and Helio (which has since been absorbed into Virgin Mobile).


As of September 2006, Logo has programming content available for download on Zune Marketplace, respectively.

Video on demand

In September 2006, Logo launched a video on demand service featuring select programming content; it is available on cable providers Comcast, Cox Communications, Time Warner Cable and on Verizon FiOS. Logo programming has been available on the Roost service since the time of its official launch.


In early 2007, Puccini for Beginners became the first film released in theaters in conjunction with Logo. Their second film was released in 2008, a film version of the Noah's Arc television series entitled Noah's Arc: Jumping the Broom.


  • Noah's Arc season one (released August 6, 2006)
  • Noah's Arc season two (released June 12, 2007)
  • Rick & Steve season one (released August 28, 2007)
  • The Big Gay Sketch Show seasons one and two (released April 29, 2008)
  • Exes & Ohs season one (released May 20, 2008)
  • Noah's Arc: Jumping the Broom (released February 3, 2009)
  • Out at the Wedding (released February 17, 2009)
  • Rick & Steve season two (released March 3, 2009)


Logo offered several audio and video podcasts through the podcast section of the iTunes Store. At launch, the offering included audio and video podcasts for CBS News on Logo, Jason Bellini's Here & Now, Talking to Manatees, She Said What? and Wisecrack. On July 28, 2007, Logo launched a new audio podcast titled Oh God I'm Gay, which addresses spiritual issues for LGBT people. As of January 2011, archives of some of Logo's podcasts remain on the iTunes Store but none have been updated since 2009.

TV Ratings

  • August 2013 (7/29/2013-8/25/2013): 38,000 daily viewers [4]

See also


External links

  •, channel's official website
  • Internet Movie Database

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