World Library  
Flag as Inappropriate
Email this Article

M3 (Canadian TV channel)

Launched October 5, 1998 (1998-10-05)
Owned by Bell Media
Picture format 1080i (HDTV)
480i (SDTV)
Country Canada
Language English
Broadcast area Nationwide
Headquarters Toronto, Ontario
Formerly called MuchMoreMusic (1998–2009)
MuchMore (2009–2013)
Sister channel(s) MuchMusic
Website .ca.m3tvwww
Bell TV Channel 571 (SD)
Channel 1571 (HD)
Shaw Direct Channel 581 (SD)
Available on most Canadian cable systems Consult your local cable provider for channel availability
FibreOP Channel 217 (SD)
Channel 520 (HD)
Bell Fibe TV Channel 571 (SD)
Channel 1571 (HD)
MTS Channel 117 (SD)
Optik TV Channel 9558 (SD)
Channel 558 (HD)
SaskTel Channel 13 (SD)

M3 is a Canadian English language Category A cable and satellite specialty channel that is owned by Bell Media. As with its sister networks, the network is headquartered at 299 Queen Street West in Toronto, Ontario.

Established in 1998 as MuchMoreMusic, the network began as a spin-off of the youth-oriented MuchMusic, targeting an older demographic with adult contemporary, classic hits and classic rock music videos, along with music news programs and concert specials. Its lineup later expanded to incorporate pop culture programming (often sourced from the similar U.S. network VH1), reality shows, dramas and sitcoms.


  • History 1
    • Sale to CTV, 2007–present 1.1
  • Programming 2
    • Notable former personalities 2.1
  • References 3
  • External links 4


In June 1993, the Canadian Radio-television and Telecommunications Commission (CRTC) began accepting licence applications for new Canadian specialty channels[1] for the first time since 1987.[2] On August 31, 1993, MuchMusic and CITY-TV co-founder Moses Znaimer announced on-air a proposal by CHUM Limited to launch a specialty channel called MuchMoreMusic as an adult music/lifestyle channel, quoted as offering music more "familiar, tuneful, [and] melodic" for an audience who "could do with a little less rock and rap and metal".[3] This followed CHUM's earlier application for a country music channel, MuchCountry. "Melodic pop, soft rock, jazz, soul and blues" were to be some of the genres played by MuchMoreMusic; according to MuchMusic, the new channel would be able to provide such music to the "sizable" portion of its existing audience who enjoyed such softer music but could not find it reliably on MuchMusic.[4]

MuchMoreMusic logo used from 1998 to 2009.

At a subsequent February 1994 public hearing, the CRTC reviewed a total of seven applications for music channels, comprising five country music channels, MuchMoreMusic, and CHUM's MusiquExtra, which was to be a French-language adult contemporary counterpart.[5] In a Canadian Press article, commissioner Adrian Burns noted concerns with giving one operator control of multiple music channels; Znaimer, meanwhile, claimed that there was no room for more than one operator of music channels in Canada.[4] In June, the MuchMoreMusic application was denied by the Commission, as well as the MuchCountry and MusiquExtra proposals;[3] out of the seven, the only application approved was Maclean-Hunter and Rawlco Communications' The Country Network (which launched as New Country Network, and has since become CMT).[4] Subsequently, the CRTC was criticized for passing only 10 of the 48 total applications.[6]

In January 1996, the next round of licensing began, drawing another 44 applications; CHUM submitted nine of these, including MuchMoreMusic and the French-language adult contemporary channel, now called MusiMax (formerly MusicMax).[7] The new application, delivered by MuchMusic programmer Denise Donlon on May 8, 1996, incorporated video testimonials by a number of Canadian musicians, including Anne Murray, Bruce Cockburn, Burton Cummings, Celine Dion, David Foster, Lawrence Gowan, Dan Hill and Marc Jordan, attesting to the need for the channel; Donlon conceded, in a Canadian Press article, that a number of Canadian musicians were no longer filming music videos because MuchMusic was not able to accommodate every music genre equally.[8] On the same day, CHUM also made pitches for Canadian Learning Television and Computer Access, a later rejected computer education channel.[9]

MuchMoreMusic was licensed by the CRTC in 1996 (as well as some of CHUM's other proposals rejected in 1994, including CablePulse24, Space, and Musimax); the channel was launched on October 5, 1998 under the ownership of CHUM Limited.

Logo as MuchMore, used from March 31, 2009 to September 30, 2013.

In January 1999, Globe and Mail critic John Doyle commented on the channel's invariant hosting at the time: "It appears to be staffed by one person only, Jana Lynne White. The woman does everything -- interviews, running down the appalling video chart, promos, everything except come to your house and turn on the TV for you."[10] The channel's early lineup also included the MuchMusic program ClipTrip, which was moved to MuchMoreMusic, along with its host Diego Fuentes, the winner of MuchMusic's 1995 VJ search. In May 2000, Bill Welychka also transferred from MuchMusic,[11] to host Freshly Pressed and later The Loop. In April 2000, full-time staff and programming was expanded, including daytime "information segments". Studio space, at 299 Queen Street West, was shared with MuchMusic until May 2000, when it was moved to the fourth floor of the building.[11] In September 2004, MuchMoreMusic launched a sister digital network, MuchMoreRetro, which focuses exclusively on classic music videos.

Sale to CTV, 2007–present

On June 22, 2007, CTVglobemedia gained control of MuchMoreMusic as a result of a takeover of CHUM Limited. On March 31, 2009, MuchMoreMusic was relaunched with a new on-air format and subsequently was renamed MuchMore. The changeover took effect at 6:00 a.m. Eastern Time, with the first edition of the newly branded morning video flow series Juiced!. Ownership changed hands once again, when Bell Canada gained 100% control of CTVglobemedia's assets including MuchMore it did not already own, resulting in MuchMore being taken over by Bell Media on April 1, 2011.

On September 19, 2013, Bell announced that MuchMore would be relaunched as M3 on September 30, shifting towards an entertainment-oriented "superstation" format with a focus on newly acquired dramas and comedies alongside music programming. Unlike MuchMore, which was marketed as a spin-off of MuchMusic, M3 is marketed as a separate brand to quell concerns over viewers incorrectly suggesting that the network was catered towards a youth demographic due to its similar name. A high definition feed was also launched.[12][13]

After the relaunch, MuchMoreRetro was rebranded as MuchRetro, aligning the channel with the Much brand. The MuchMore Countdown became the M3 Countdown and was relaunched with a new format on January 18, 2014.[14] It was the last remaining original music-related program on the network. Juiced was cancelled following the rebrand and (formally known as and, later,, a viewer-voted countdown show, was removed from the schedule in the spring of 2014.

On September 7, 2014, M3 debuted a new countdown show called the Retro 30. Replacing the M3 Countdown, Retro 30 focuses on "the biggest news, events and artists of a specific day of a year".[15] Following its introduction, the network began adding more retro videos into its rotation. In January 2015, M3 debuted a new country music block: the M3 Country Brunch.


Programming on M3 primarily consists of dramas, sitcoms, reality shows, and theatrically-released films. Music programming includes daily video blocks and a retro video countdown. Originally, the channel's music content was aligned towards lighter genres of music. Under the MuchMore branding, the network began airing a more pop-driven rotation of videos.

As noted before, M3 is marketed as a superstation and a separate channel from Much. Though both channels have diverged from their original purpose, Much still retains its music-based format while expanding to focus on pop culture and adopting more younger-skewing programming.

Notable former personalities


  1. ^ Enchin, Harvey (September 13, 1993), "TV audiences in back seat: Channel applicant says priority is securing cable affiliation",  
  2. ^  
  3. ^  
  4. ^ a b Bronskill, Jim (February 24, 1994), "Two new music TV stations wouldn't give us stranglehold, MuchMusic creators say",  
  5. ^ Atherton, Tony (February 8, 1994), "Country music channel tops list of CRTC TV applications Series",  
  6. ^  
  7. ^ Zerbisias, Antonia (January 13, 1996), "44 applicants seeking TV channel licences",  
  8. ^  
  9. ^ Zerbisias, Antonia (May 9, 1996), "Znaimer spins more music in licence bid",  
  10. ^  
  11. ^ a b LeBlanc, Larry (May 6, 2000), "AC channel M3 restructures to offer Canadian labels 'much more' choice",  
  12. ^ "MuchMore changes the channel, rebrands as M3". Marketing Magazine. Retrieved 19 September 2013. 
  13. ^ "MuchMore channel to become M3 in the fall". Toronto Star. July 26, 2013. Retrieved 19 September 2013. 
  14. ^ "5 Days to Go: Counting Down to the New M3 COUNTDOWN Hosted by Matt Wells, Premiering Jan. 18". Bell Media. January 13, 2014. Retrieved 18 April 2014. 
  15. ^ M3 IS GOING BACK IN TIME WITH RETRO 30!. M3 News, Wednesday, September 3, 2014.

External links

  • Official website
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.