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MaggieMoo's Ice Cream and Treatery

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MaggieMoo's Ice Cream and Treatery

MaggieMoo's Ice Cream and Treatery
Franchises
Industry Frozen Food Industry
Founded 1989; Kansas City, Kansas
Headquarters Georgia
Area served

Stores in:

Products Desserts, mainly ice cream
Parent Global Franchise Group
Website maggiemoos.com

MaggieMoo's Ice Cream and Treatery is a chain of independently owned and operated Columbia CDP, unincorporated Howard County, Maryland.

History

MaggieMoo's was founded in Kansas City, Kansas by Juel and Katherine Tillery. After deciding to open an ice cream store they were searching for a name. They named their store after a cow on a farm that they passed by every day whom their young daughter affectionally named "MaggieMoo". The Tillerys enjoyed great success in their initial store and began to launch a franchise program. By 1996 there were approximately 10 units open, mostly in Kansas City, but also in St. Louis, Wichita, Topeka, Des Moines, and Lincoln.

Facing franchisee issues and lack of capital, the Tillerys sold the company to a group of investors led by Richard J. Sharoff who became the CEO. Sharoff was a veteran of the food and franchise industry having previously been a 30 store franchisee of Boston Market and president of Vie de France. Sharoff moved the headquarters to Columbia, Maryland, proceeded to open two new company units in nearby Northern Virginia, and built a team of franchisee professionals. The company chose Kansas City cartoonist Charlie Podrebarac to create the MaggieMoo character, logo, and the "Tail of MaggieMoo", the story about "SpokesMaggie". The franchise program continued to grow and the chain celebrated its 100th unit opening in Phoenix, Arizona in 2003.

Sharoff left the company in 2003 and was succeeded by John Jamison. In February 2007 the company was sold to NexCen Brands, Inc. for a reported $16 million. Global Franchise Group acquired NexCen in July 2010.

Stores

MaggieMoo's store located in the Washington, D.C. This location has since closed, a victim of the brand's contraction.

MaggieMoo's stores serve their products in a playful environment. Each stores features a menu of freshly made ice creams, mix-ins, smoothies, sorbets and custom ice cream cakes.

MaggieMoo's serves its ice cream blend containing 14 percent of butterfat, by mixing in various treats into the ice cream including brownies, Snickers, Heath bar, sprinkles, fudge, and others on a frozen granite slab. Mix-ins are folded into the ice cream in front of the customer or sprinkled on like a topping.

Company achievements

  • According to the company, it has created the world’s first ice cream cupcake (introduced by Jim McCarren on the Food Network), as well as the Maggie-O’s ice cream sandwich featuring Oreo cookies.
  • The company has
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