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Priority Records

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Priority Records

Priority Records
Parent company
Founded 1985
Founder Bryan Turner
Mark Cerami
Steve Drath
Distributor(s) Capitol Music Group
Genre Various, with a focus on Hip Hop
Country of origin United States of America
Location Los Angeles, California, U.S.
Official website .com.PriorityRecordswww

Priority Records is an American record label owned by Universal Music Group, and operates as a unit of Capitol Music Group. The company has made a name for itself dealing primarily in hip hop. Priority has also provided distribution for other labels such as No Limit Records, Ruthless Records, Death Row Records, Wu-Tang Records, Posthuman Records, Rawkus Records, Rap-A-Lot Records, Roc-A-Fella Records, Scarface Records, Black Market Records, Rhythm Safari and Tass Radio Records.

Contents

  • Company history 1
    • Beginnings 1.1
    • EMI acquisition 1.2
    • 2006 Revival 1.3
    • 2013 Relaunch 1.4
  • Priority Records discography 2
    • 1970's 2.1
    • 1980's 2.2
    • 1990's 2.3
    • 2000's 2.4
    • 2010's 2.5
    • Compilations / Soundtracks 2.6

Company history

Beginnings

The Los Angeles-based company (with no ties or relations to a previous Priority Records label that was a subsidiary of what was then CBS Records) was formed in 1985 by three former K-tel executives: Bryan Turner, Mark Cerami and Steve Drath. Initial funding was provided by R-tek, a company headed by former K-tel board members: Ray and Harold Kives, and their company took an initial 50% ownership in Priority. Priority bought out the R-tek interest in 1987.

To support early operations, Priority Records licensed repertoire from others and released compilation albums but soon began to develop its own significant artist roster. Priority Records was able to achieve unrivaled success as an independent label by developing a precedent-setting "street-based" formula of underground marketing which bypassed mainstream radio. Their unique approach allowed Priority to sell millions of records without entering into the fiercely competitive major label battles over radio airplay. Priority's strategic marketing team was developed by Vice President Alyssa Pisano, who led Priority's Marketing and Creative Services Department between 1987 and 1996. Priority's roster featured numerous gold, platinum and multi-platinum artists, including N.W.A, Ice Cube, MC Ren, Eazy-E, Master P, Snoop Dogg, Silkk the Shocker, Jay-Z, Paris, Mack 10, 504 Boyz, C-Murder, Mia X, Westside Connection, No Limit, Ice-T and Tay-G

EMI acquisition

In the early 1990s, the label struck up a distribution deal with EMI, while continuing to operate independently. EMI bought a 50% stake in Priority in 1996, and the remainder in 1998. Despite EMI's full ownership, Priority continued to be independently managed company until 2001, when its operations were merged into EMI’s major US subsidiary, Capitol Records. Priority was absorbed into Capitol Records in 2004 and ceased operations.

2006 Revival

In late 2006, EMI revived Priority Records, and it was supposed to start releasing new records again but never did except for a couple compilation and greatest hits albums from the likes of N.W.A, Westside Connection, Mack 10, and Ice Cube. In 2009, Snoop Dogg was appointed creative chairman of the label; Priority released his tenth studio album, Malice N Wonderland on December 8, 2009.

2013 Relaunch

In July 2013 Priority was re-launched via a joint venture between Capitol Records and Insurgency Music. Based at the Capitol Records Building in Los Angeles, the new Priority Records will be a producer centric label that focuses on a broader array of music genres, in addition to its long standing commitment to Hip hop music.

Priority Records discography

1970's

1976
1978
1979

1980's

1980
1981
1982
1984
1985
1987
1988
1989

1990's

1990
1991
1992
1993
1994
1995
1996
1997
1998
1999

2000's

2000
2001
2002
2003
2009

2010's

2010
2011

Compilations / Soundtracks

  • Various Artists - Dance Around The World (57143)
  • Various Artists - Planet Reggae: The World Of Reggae Music (57164)
  • Various Artists - Planet Zouk: The World Of Antilles Music (57165)
  • Various Artists - Planet Africa: The World Of African Music (57166)
  • Various Artists - Rap A Lot's Underground Masters (57168)
  • Various Artists - Spirit Of Venice, CA: A Collection Of Venice Street Musicians (57177)
  • Various Artists - Rap A Lot's Underground Masters "Edit Version" (57184)
  • Various Artists - Planet Blues: The World Of Blues Rock (57193)
  • Various Artists - Old School Friday (57194)
  • Various Artists - Planet Dancehall: The World Of Raggamuffin (57195)
  • Various
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