World Library  
Flag as Inappropriate
Email this Article


Qihoo 360 Technology Co. Ltd.
Type Publicly traded limited company
Traded as NYSE: QIHU
Industry Internet Security
Founded Beijing, People's Republic of China (2005)
Founders Hongyi Zhou (Chairman, CEO, co-founder), Xiangdong Qi (President, director, co-founder)
Headquarters Beijing, China
Area served China, Global
Key people Hongyi Zhou, Xiangdong Qi, Shu Cao (Chief Engineer & Director), Alex Zuoli Xu (Co-CFO), Jue Yao (Co-CFO)
Products Antivirus software, Web Browser, Mobile Antivirus Software, and Mobile Application Store
Revenue $329 million (2012)[1]
Profit $46.5 million (2012)[1]
Employees 3,000 to 5,000
Website .com360safe

Qihoo 360 Technology Co. Ltd., or Qihoo 360, is a software company known for its antivirus software (360 Safeguard, 360 Mobile Safe), Web Browser (360 Browsers), and Mobile Application Store (360 Mobile Assistant). It was founded by Zhou Hongyi and Qi Xiangdong in June 2005.[2][3]Qihoo 360 had 496 million users for its Internet Security products and 641 million users for its Mobile Antivirus products as of in June 2014.[1]


  • Business Model 1
  • Products 2
  • Financials 3
  • Investor Scrutiny 4
  • New Initiatives 5
  • Future Expansion 6
  • References 7
  • External links 8

Business Model

Qihoo 360 started with selling third-party antivirus software online. Soon it realized the potential of the freemium business model in the Chinese market and started to provide its own antivirus products free of charge. In short time, Qihoo 360's security products gained popularity and market share in China. The revenues are generated by leveraging its massive user base through online advertising and services like online games, remote technical support, and system integration.


  • 360 Internet Security - PC security product, launched on June 11, 2013.
  • 360 Mobile Security - Mobile security product for Android, launched on June 11, 2013.
  • 360 Safeguard - Internet security product including antivirus and system performance optimization.
  • 360 Secure Browser - Web browser that features integrated Trident (Internet Explorer) layout technology and Webkit (Google Chrome, Safari) layout technology, meaning that depending on the page being requested by the user, the 360 Browser chooses the optimal layout technology for that webpage.
  • 360 Mobile Assistant - Mobile application store that enables users to download, install and manage Android apps from their PC.
  • 360 Security - international version of mobile antivirus and general security product.
  • 360 Total Security is Qihoo newest Product which cleans and speeds up windows.


Qihoo 360's main revenue sources include advertising space on 360 Startup Page, as well as revenue sharing with independent games developers which have published their games on the 360 Mobile Assistant. The revenue breakdown in 2012 was split between the revenue streams as follows: 67% from advertising, 31% from internet value added services and less than 1% from selling third party software. The revenues increased by 96.0% from $167.9 million in 2011 to $329.0 million in 2012. As of January 2014, the market cap is $11.42B.[4]

Investor Scrutiny

In 2011 and 2012, Qihoo 360 has experienced scrutiny from short sellers on the stock exchange. The main concerns have been quality of accounts and quality of user data provided by Qihoo 360. The short sellers have mainly pointed to the discrepancy in reporting figures market shares between Qihoo 360 and firms such as Baidu. The most prominent critique has come from Citron Research, the stock research firm, and Anonymous Analytics, the hacker network.[5][6] However, Qihoo 360 responded forcefully to both of these critiques by releasing the 20-F full annual report which was audited by Deloitte which is very unusual for American listed Chinese companies and a response to Anonymous Analytics.[7][8]

New Initiatives

In the summer of 2012, Qihoo 360 entered the smartphone market by launching the Battleship phone together with Haier, the large Chinese consumer electronics company.[9] Qihoo 360 said that Haier will provide the hardware while Qihoo 360 will focus on the customising the software, albeit the main operating system will be Android. Qihoo 360 received over 220,000 pre-orders for the phone the first day.[10]

Later in 2012, Qihoo 360 entered the search market by launching, thereby directly competing with Baidu, the dominant search engine in China. Qihoo has seen its share of unique visitors quickly grow to 10.52%.[11]

Most recently, Qihoo 360 has struck deals with major technology companies Google and Nokia for search and mobile phone partnerships, respectively.

On July 18 2013, Qihoo launched its new search engine, which aimed at increasing its presence in the mobile market. [12]

Future Expansion

In 2013, the company announced they would like to expand into overseas market with English, Russian, Japanese, Spanish, German, French and Korean languages support. Currently they are recruiting languages talents to develop this kind of software.

The firm announced at the end of July in 2013 that it was in early talks to acquire’s search engine for around $1.4 billion.[13]

July 11, 2014, the company has set up a venture capital (VC) fund in Silicon Valley.[14]


  1. ^ a b c "2012 Annual Report". Qihoo. Retrieved 1 June 2013. 
  2. ^ "Management overview". 
  3. ^ "CEO profile". 
  4. ^ Quote from
  5. ^ "Citron Research - Qihoo Report". 
  6. ^ "Anonymous Analytics Research Report". 
  7. ^ "Annual Report 20-F". 
  8. ^ "Overview". 
  9. ^ "Qihoo 360 Launches Battleship Phone". 
  10. ^ "220,000 pre-order of the Battleship phone". 
  11. ^ "Qihoo market share". 
  12. ^ Hsu, Alex (18 Jul 2013). "Qihoo Launches New Search Engine Targeting Mobile Users". BrightWire News. 
  13. ^ Reuters (19 July 2013). "Deals of the day -- mergers and acquisitions". Reuters. 
  14. ^ Lizette Chapman (19 July 2013). "Qihoo 360 Joins Asian Companies Launching VC Groups in Silicon Valley". Wall Street Journal. 

External links

  • Official website (Chinese)
  • 360 Search (Chinese)
  • Investor relations (English)
  • Official English Website (English)
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.