World Library  
Flag as Inappropriate
Email this Article

Renault Samsung Motors

Renault Samsung Motors Co., Ltd.
Native name
르노삼성자동차 주식회사
Industry Automotive
Founded 1994[1]
Headquarters Busan, South Korea
Key people
François Provost (Chairman)
Products Automobiles, Luxury Cars
Production output
132,541 (2013)[2][3][note 1]
Revenue 3.3 trillion (2013)[4][5]
₩44.5 billion (2013)[4][5]
₩17 billion (2013)[4][5]
Owner Renault (80.1% )
Samsung (19.9% )
Number of employees
4,387 (December 2013)[2]
Parent Renault
Renault Samsung Motors
Hangul 르노삼성자동차
Hanja 르노三星自動車
Revised Romanization Reuno Samseong Jadongcha
McCune–Reischauer Rŭno Samsŏng Chadongch'a

Renault Samsung Motors (Korean: 르노삼성자동차, IPA: ) is a South Korean car manufacturer headquartered in Busan. It was first established as Samsung Motors in 1994 by the chaebol Samsung and started selling cars in 1998, just before South Korea was hit by the Asian financial crisis. Since September 2000, it has been a subsidiary of Renault, although Samsung maintains a minority ownership.


  • History 1
    • Beginnings: Samsung Group era (1994–2000) 1.1
    • Later developments: Renault era (2000–present) 1.2
      • Product and market expansion (2000–2010) 1.2.1
      • Decline in sales, electric vehicles and recovery attempts (2010–present) 1.2.2
  • Facilities 2
    • Manufacturing 2.1
    • Research and development 2.2
    • Administration 2.3
  • Branding 3
    • Logos 3.1
    • Slogan 3.2
    • Vehicle nomenclature 3.3
  • Solar energy project 4
  • Shareholders 5
  • Model lineup 6
  • Gallery 7
  • Sales 8
  • See also 9
  • Notes 10
  • References 11
  • External links 12


Beginnings: Samsung Group era (1994–2000)

Renault Samsung Motors Busan Plant

In the early 1990s Samsung's Chairman Kun Hee Lee recognised the automobile industry as the culmination of several others. For the Samsung Group this would allow to leverage resources and technologies from the entire group including Samsung Electrics and Samsung Electronics. He initially tried to take control of Kia, but competition from other bidders and legal restrictions made him to drop the idea. The carmaker was eventually purchased by Hyundai.[6]

Lee decided to create a new carmaker, Samsung Motors (also known as SMI)[7] and a truck manufacturer, Samsung Commercial Vehicles Co., Ltd. (Hangul삼성상용차 주식회사; RRSamseong Sangyongcha Jusikoesa), the latter through Samsung Heavy Industries with Nissan Diesel's support.[8] SMI was established in 1994 and Daegu-based Samsung Commercial Vehicles in 1996.[9][10] Unfortunately for Samsung shortly after SMI started its operations the Asian financial crisis hit.[7] Samsung divested itself of SMI as well as other non-core subsidiaries.[11] SMI was put up for sale, with Daewoo Motors being one of the first interested companies[6][12] but as the crisis deepened was itself bought by GM.[13] Hyundai Motors was also considered as a possible buyer, but corporate politics and strife between the Samsung Group and the Hyundai Group made this impossible. Negotiations with Renault started in December 1998 and in September 2000 the French automaker bought a 70% stake for $560 million.[14]

Samsung Commercial Vehicles was kept by Samsung, but finally it filed for bankruptcy at the end of 2000.[10][11]

A Nissan Cefiro S Touring, which formed the base for an older version of the SM5
Samsung SQ5 1999, later called SM5

Coupled with his personal affection for cars, Lee's dream of building SMI as a global force started out with technical assistance from Nissan,[12] a company which at the time of SMI's early stages was in dire financial straits. SMI's affiliation with Nissan could have been one of the reasons for Renault buying a major share of the company, as Renault had become a major shareholder of Nissan by then. One of the very early planners for SMI has stated that technical affiliations for SMI were initially considered with Volkswagen, BMW or Honda.[15] However, its financial situation had forced Nissan to disclose its technology and engineering expertise to SMI. Also, Nissan has supplied SMI with its engines, one of them being Nissan's famed V6 engines the VQ23DE, currently replaced by the VQ35DE.

Since 1998 Renault Samsung Motors has been selling cars in Chile with the introduction of the SQ5 (the current SM5).[16]

Later developments: Renault era (2000–present)

Product and market expansion (2000–2010)

After the 2000s acquisition, Renault renamed Samsung Motors as Renault Samsung Motors (RSM).[17] That year, company's results began to improve. Some journalists attribute this to the success of the first car manufactured at Busan (the SM5) in taxi fleets, which led to increased confidence for the model within the rest of the customers.[18] During the next years, the company introduced a new vehicle range, including the SM3 in 2002, the SM7 in 2004 and the crossover QM5 in 2007. Over time, RSM changed its products from a Nissan based architecture to a Renault based one.[17] As part of the Renault group, Renault Samsung became basically an export-oriented manufacturer.

In 2005, Renault increased its stake by acquiring an additional 10% share from the company's creditors.[19][20] On 26 June 2009, Renault and Samsung agreed to renew the right of the former to use the "Samsung" trade mark on its products until 2020.[21][22]

Decline in sales, electric vehicles and recovery attempts (2010–present)

The pressure from Hyundai and Kia, dominant automakers in the Korean market, increased during the 2010s, pushing RSM sales down by 27% in 2011. In the first half of 2012, they fell 41%. In August 2012, a personnel reduction of about 80% of employees was presented by the management.[23] Finally, Renault reduced its Busan personnel by 15% (about 800 employees). With the aim of reviving the company, it invested (together with Nissan) US$160 million to make Nissan Rogues for export in order to improve the production output[24] and also presented revised versions of the SM3 and the SM5.[25][26] During 2013 the company started to market a new compact crossover, the QM3, based on the Captur.[27][28]

In 2012 RSM introduced an electric version of its SM3 car known as the SM3 Z.E., imported from Turkey. In October 2013 the car started to be assembled at the Busan plant[29] and in the same year it became the leader electric vehicle by sales in South Korea with a 58% market share.[30]

As of 2013, Chile is the only country outside of South Korea that RSM has sold its cars under the Renault Samsung Motors marque and not as rebadged Renaults.[31] As of 2015 Renault Samsung branding has been replaced in its entirety by the Renault branding in Chile,[32] with the vehicles themselves now being known under their global Renault names (e.g. the Renault Samsung SM5 is now the Renault Latitude).



The car manufacturing plant is located at Busan in the Sinho Regional Industrial Site and begun production in 1998.[33] It covers 1,650,000 m2[34] and has capacity to manufacture 300,000 cars per year. It can produce various models simultaneously in a single production line.[35]

The plant is divided into seven production shops (stamping, body, painting, bumper, assembly, al-casting and engine).[34]

Research and development

The Renault Samsung Technical Centre (Hangul르노삼성 중앙연구소; RRReuno Samseong Jungang Yeonguso) is located at Giheung near Seoul, and is one of the largest research and development facilities of Renault after Guyancourt's Technocentre.[35] It was established in 1997 as the Samsung Motors Technical Centre,[36] being expanded in 2000 and adopting its current name.[36][37] At first it was only involved with car engineering, but at the end of 2002 was created the RSM Design Centre (Hangul르노삼성자 디자인센터; RRReuno Samseongja Dijain Senteo) within the facility to design locally the cars manufactured by the company.[36][38] In early 2013 the design branch was renamed Renault Design Asia (Hangul르노 디자인 아시아; RRReuno Dijain Asia) and it was put in charge of supervising the Renault's Asian design operations.[39]


The RSM's head offices are located at Gasan-dong, Seoul.[40] There also are administrative offices in Busan.[35]


The logo of Samsung, which serves as the basis for the corporate logo of Renault Samsung Motors.


Renault Samsung Motors has two logos, the corporate logo and the marque logo.[41][42] The first is for corporate communications and is an adaptation of the Samsung Group's logo.[41][42][43] The second is the "storm's eye" logo which is used as marque's badge and in advertising. Its shape symbolises the meeting between clients and automobiles, while its symmetry reflects stability and confidence.[44]


The advertising slogan of Renault Samsung Motors is Discover the Difference (Hangul디스커버 더 디퍼런스; RRDiseukeobeo Deo Dipeoreonseu)[45][46] and was introduced in 2009. According to the company, it makes reference to the distinct quality of its products.[46]

Vehicle nomenclature

The company includes in its vehicles' designations numbers related to their sizes. Currently those numbers are 3, meaning compact or small vehicle, 5, mid-size vehicle, and 7, large vehicle.[47][48] The designations also include the letters S and M, which stands for Samsung Motors[47] and Samsung Motor Sedan.[48][49] However, the sport utility vehicles replace the SM combination by QM (Quest Motoring).[48][50]

Solar energy project

In March 2013, Renault Samsung Motors completed the installation of solar panels in the parking lots, rooftops and surrounding land of its Busan facility to create a 20-MW solar plant, one of the largest in the world. The project was carried out through a joint venture, Busan Shinho Solar Power SPC (Hangul부산신호태양광 특수목적법인; RRBusan Sinho Taeyang-gwang Teugsumogjeogbeob-in), formed by RSM, Korea East-West Power and KC Cottrell, which also manages the plant. It provides energy to the RSM operations and nearby houses.[51][52]


Renault Samsung Motors is majority owned by Renault with an 80.1% share. Samsung Card has a 19.9% share of the company.

Model lineup



Model 1998[53] 1999[54] 2000[55] 2001[56] 2002[56][57] 2003[56][58] 2004[59] 2005[59] 2006[60] 2007[61] 2008[61] 2009[62] 2010[62] 2011[63] 2012[63] 2013[64]
Renault Samsung SM3 16,016 29,878 19,411 30,091 71,817 29,448 21,362 48,340 64,779 42,910 22,793 25,990
Renault Samsung SM5 41,593 6,362 26,862 70,788 100,777 80,371 55,000 63,374 71,675 73,346 55,932 61,319 78,107 50,408 32,699 30,888
Renault Samsung SM7 6,295 25,089 17,807 14,233 15,358 18,319 13,550 17,199 5,263 3,680
Renault Samsung QM3 1,150
Renault Samsung QM5 2,518 11,832 8,487 5,481 7,618 4,936 5,466
Total 41,593 6,362 26,862 70,788 117,085 111,431 80,906 118,554 161,299 119,545 104,484 136,465 161,917 118,135 65,691 67,174
‡ Only South Korean market.
† Samsung SQ5/SM5.
≠ For these years the models' number of sales only include the South Korean domestic market. The total includes both the domestic and the international market.

See also


  1. ^ Vehicles badged as Renault Samsung, Renault and Nissan.


  1. ^ "Company Overview of Renault Samsung Motors Co., Ltd.".  
  2. ^ a b "2013 Registration Document" (PDF). Renault. pp. 14, 23. Archived (PDF) from the original on 8 April 2014. Retrieved 8 April 2014. 
  3. ^ "Annual Report 2013. Korean Automobile Industry" (PDF).  
  4. ^ a b c 르노삼성 "2016년까지 매출 70%이상 향상, 내수 3위 탈환" [Renault Samsung "will improve more than 70% its sales by 2016, recapture the domestic top three"]. (in Korean). Korea Herald Business. 2 April 2014. Retrieved 2 April 2014. 
  5. ^ a b c Ahn, Jeong-Jun (11 April 2013). 르노삼성, 부품 국산화로 적자폭 축소 [Renault Samsung, reduced deficit with parts localisation]. (in Korean). Money Today. Retrieved 8 August 2013. 
  6. ^ a b Wad, Peter (2002). "The political business of development in South Korea". In Gómez, Edmund Terence. Political Business in East Asia.  
  7. ^ a b "Renault Samsung: A French Recipe to Savor".  
  8. ^ "Company News: Samsung Planning commercial vehicle venture".  
  9. ^ "History". Samsung. Archived from the original on 2 July 2013. Retrieved 19 March 2013. 
  10. ^ a b "Samsung Commercial Vehicle Applies for Bankruptcy".  
  11. ^ a b  
  12. ^ a b "The short, troubled life of Samsung Motors?".  
  13. ^ Tiberghien, Yves (2007). "The Transformation of the Automobile Industry". Entrepreneurial States: Reforming Corporate Governance in France, Japan, and Korea.  
  14. ^ "BUSINESS | Renault takes over Samsung". BBC News. 25 April 2000. Retrieved 12 October 2012. 
  15. ^ 삼성차 몰락의 드라마 [Samsung Motors' dramatic downfall]. (in Korean).  
  16. ^ "Renault Samsung Motors cumple 10 años en Chile" [Renault Samsung Motors celebrates 10 years in Chile]. (in Spanish). Terra. 8 July 2008. Retrieved 9 March 2013. 
  17. ^ a b "Renault Samsung Motors background". Renault. Archived from the original on 29 October 2013. Retrieved 17 March 2014. 
  18. ^ Ahn, Seok Hyeon (6 November 2013). 갯벌위에 지어진 르노삼성, 위기를 돌파할 두 번째 열쇠는? [Renault Samsung: built over tidal. The second key is to break through the crisis ?]. (in Korean). The Chosun Ilbo. Retrieved 7 November 2013. 
  19. ^ "Renault compra 10% Samsung por 45 millones euros" [Renault purchases 10% of Samsung for €45 million]. (in Spanish). Hoy. 29 December 2005. Retrieved 31 October 2013. 
  20. ^ "Renault Increases Stake in Samsung Motors to 80%". 29 December 2005. Retrieved 31 October 2013. 
  21. ^ "Renault, Samsung, renew trademark deal". 26 June 2009. Retrieved 17 March 2014. 
  22. ^ "PRESS DIGEST - South Korean newspapers - June 26".  
  23. ^ "Renault Samsung : un plan de départ pour 80% des salariés". 
  24. ^ Lee, Ji-yoon (26 September 2014). "Renault Samsung Motors starts Nissan Rogue shipments to U.S.". The Korea Herald. Retrieved 27 September 2014. 
  25. ^ "Renault Samsung: About 800 employees opt to retire".  
  26. ^ "Job Cuts at Renault Samsung Motors Could Hit 80% of Staff". 10 August 2012. Retrieved 9 September 2012. 
  27. ^ """Renault Samsung's New Crossover Captur Named "GM3.  
  28. ^ "Renault Samsung Motors to begin early QM3 sales".  
  29. ^ "Renault Samsung Starts Mass-production of Electric Vehicle SM3 Z.E.". Korea Economic Daily. 7 October 2013. Retrieved 6 November 2013. 
  30. ^ "Renault Samsung aims to raise EV market share to 60 pct in 2014".  
  31. ^ "Renault Atlas March 2013" (PDF). Renault. Retrieved 5 March 2013. 
  32. ^
  33. ^ "Busan - RSM". Renault. Retrieved 19 August 2013. 
  34. ^ a b "Environmental Statement of Busan Plant" (PDF). Renault. Retrieved 19 August 2013. 
  35. ^ a b c Bursa, Mark (20 September 2010). "Renault’s really useful factory". Retrieved 2 August 2013. 
  36. ^ a b c 르노삼성자동차 중앙연구소 [Renault Samsung Motors R & D Centre]. (in Korean). The Chosun Ilbo. Retrieved 18 August 2013. 
  37. ^ Jo, Young-sin (27 September 2007). ‘명차 공작소’ 르노삼성 기흥 중앙연구소에 가다 ["Best car workplace" goes to Renault Samsung's Giheung R&D facility]. (in Korean). The Financial News. Retrieved 3 August 2013. 
  38. ^ Diem, William (20 November 2002). "Renault Samsung New Design Studio’s First Project: Small Car". Ward's. Retrieved 2 August 2013. 
  39. ^ Kim, Tae-jong (18 April 2013). "RSM to lead design projects in Asia". The Korea Times. Retrieved 2 August 2013. 
  40. ^ Park, Si-soo (25 January 2013). "Renault-Samsung eyes bigger sale". The Korea Times. Retrieved 2 August 2013. 
  41. ^ a b "CI" (in Korean). Renault Samsung Motors. Archived from the original on 11 November 2013. Retrieved 11 November 2013. 
  42. ^ a b 자동차회사 [Car companies]. (in Korean).  
  43. ^ Kim, Kwang-Suk (2008). "The State—Business Symbiosis in Korea's IT Project: A Final Flowering of the Development State". The Political Economy of Networked Mobility: The Historical Development of the Korean Information Infrastructure, 1995-2005. ProQuest. p. 153.  
  44. ^ 자동차로고에 담긴 의미 [The meaning of cars' logos]. (in Korean).  
  45. ^ Lewis, Tony (15 September 2010). "Renault plays to Samsung’s strength". Retrieved 20 August 2013. 
  46. ^ a b Kwon, Yeok-chang (24 November 2009). 르노삼성, 새 브랜드 슬로건 발표 [Renault Samsung announced a new brand slogan]. (in Korean).  
  47. ^ a b Yun, Jeong-Sik (19 November 2009). 엉덩이 숫자는 무슨 의미? [What back numbers means?]. (in Korean). Korea Herald Business. Archived from the original on 19 August 2013. Retrieved 18 August 2013. 
  48. ^ a b c Kim, Hye-won (10 August 2012). "[Brand story] 한국GM & 르노삼성 & 쌍용" [Brand story. GM Korea, Renault Samsung and SsangYong] (in Korean). Archived from the original on 23 March 2014. Retrieved 23 March 2014. 
  49. ^ Choi, Hye-lan (2005). "자동차 이름, 앗! 그런 뜻이" [Car name. Ah! Means that.]. Patent 21 (Korea Institute of Patent Information) 64 (12): 48. Archived from the original on 27 August 2013. Retrieved 27 August 2013. 
  50. ^ "르노삼성 QM5 디젤 4WD LE A/T" [Renault Samsung QM5 diesel 4WD LE A / T] (in Korean). Retrieved 18 August 2013. 
  51. ^ Courtenay, Vince (12 July 2012). "Renault Samsung Plugs in to Large-Scale Solar Power". Ward's. Retrieved 22 March 2013. 
  52. ^ "르노삼성차 부산공장 태양광발전소 가동" [The Solar Power Plant of Renault Samsung Motors' Busan factory is operational].  
  53. ^ "South Korea 1998: Daewoo Matiz takes pole position". 12 January 1999. Retrieved 10 April 2013. 
  54. ^ "South Korea 1999: Hyundai Sonata new best-seller". 1 January 2000. Retrieved 10 April 2013. 
  55. ^ "South Korea 2000: Sonata, Kia Carens & Daewoo Rezzo on top". 1 January 2001. Retrieved 10 April 2013. 
  56. ^ a b c "2003 Annual Report" (PDF). Renault. Retrieved 10 April 2013. 
  57. ^ "South Korea 2002: Samsung SM5 up to #2 at 100,777 sales". 13 January 2003. Retrieved 10 April 2013. 
  58. ^ "South Korea 2003: Hyundai Sonata keeps Avante at bay". 2 January 2004. Retrieved 10 April 2013. 
  59. ^ a b "2005 Annual Report" (PDF). Renault. Retrieved 20 March 2013. 
  60. ^ "2006 Annual Report" (PDF). Renault. Retrieved 20 March 2013. 
  61. ^ a b "2008 Annual Report" (PDF). Renault. Retrieved 20 March 2013. 
  62. ^ a b "December 2010 - Monthly sales" (XLS). Renault. Retrieved 20 March 2013. 
  63. ^ a b "December 2012 - Monthly sales" (XLS). Renault. Retrieved 20 March 2013. 
  64. ^ "December 2013 - Monthly sales" (XLSX). Renault. Retrieved 18 March 2014. 

External links

  • Renault Samsung Motors Homepage (Korean)
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.