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Sega Rosso
Industry Game Development
Founded 1993 (as Namco's original Ridge Racer Team)
1994 (as Sega AM5)
2000 (as Sega Rosso)
Defunct 2003
Headquarters Tokyo, Japan

Sega AM3 is a division of Japanese video game developer Sega Corporation. The development team has produced some popular arcade game and video games, including Virtual On, NASCAR Arcade, Crazy Taxi, Virtua Tennis, and the Initial D Arcade Stage series.


In 2000, as a part of a restructuring of Sega, they were renamed Hitmaker. When reintegrated into the company they got the AM3 Moniker back.

Sega Rosso

Sega Rosso is the name of a former development studio from Sega, formerly known as AM5. Some of its staff came from Namco, where they helped create the original Ridge Racer. In 2003, merged with Hitmaker.

In July 1 of 2004 all of Sega's 2nd party studios, AM2, Sonic Team, Sega WOW, Hitmaker, Amusement Vision and Smilebit were integrated into Sega again.

Games developed as Hitmaker

Games developed as Sega Rosso

See also

External links

  • Sega Arcade Developers at
  • Official website (archive)

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