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Sustainable graphic design

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Title: Sustainable graphic design  
Author: World Heritage Encyclopedia
Language: English
Subject: Design, Communication design, Graphic design, Design Can Change, Good Design Award (Japan)
Collection: Communication Design, Graphic Design, Sustainability
Publisher: World Heritage Encyclopedia

Sustainable graphic design

Sustainable graphic design is the application of sustainability principles to graphic design. It considers the environmental impacts of graphic design products (such as packaging, printed materials, publications, etc.) throughout a life cycle that includes: raw material; transformation; manufacturing; transportation; use; and disposal.

Graphic designers engaged in sustainable practice use techniques, processes, and materials that will help reduce the detrimental environmental, social, and economic impact of their designs, also known as the Triple Bottom Line.

When subjecting a design to a sustainability audit, a designer might consider:

  • reducing the amount of materials required for production
  • using paper and materials made with recycled, post-consumer waste
  • printing with low-VOC inks
  • what production methods require the least amount of transport
  • which vendors use renewable energy
  • if the product can fulfil more than one purpose
  • if the end-product is biodegradable or recyclable
  • if the end-product can be replaced by a digital, rather than printed, format
  • just-in-time production to reduce number of units produced and warehoused
  • which vendors sell products certified by third party NGOs

External links

  • AIGA Center For Sustainable Design
  • sustainable graphic design mac widget reference tool. Sponsored by Australian Graphic Design Association
  • Changing the Change - Torino, Italy : 2008 Conference seeks to discuss redirecting change toward a sustainable future.
  • Design By Nature
  • Design Can Change
  • The Designers Accord
  • Ecolect: A sustainable materials community The internet's largest directory of sustainable materials.
  • Lovely as a Tree : Resource for the environmentally conscious graphic designer.
  • Re-nourish
  • Society of Graphic Designers of Canada, Sustainable Design The definition of sustainable design along with the Sustainable Design Values and Principles that GDC members follow.
  • Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design.
  • 101 Things Designers Can Do to Save the Earth
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