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Topsy (analytics)

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Topsy (analytics)

Type Private
Founded 2007
Headquarters San Francisco, California, United States
Area served World
Founder(s) Vipul Ved Prakash
Rishab Aiyer Ghosh
Gary Iwatani
Justin Foutts
Key people Duncan Greatwood - CEO
Vipul Ved Prakash - Co-Founder and CTO
Rishab Aiyer Ghosh – Co-Founder & Chief Scientist
Rich Maier – SVP, Sales
Jamie de Guerre – VP, Product
Ted Cui – VP, Engineering
David Berk – VP, Operations
Industry (Internet/Technology)[1]
Slogan(s) Instant social insight.

Topsy (aka Topsy Labs, Inc.) is a social search and analytics company based in San Francisco, California.[1][2] The company is a certified Twitter partner and maintains a comprehensive index of tweets, numbering in hundreds of billions, dating back to Twitter's inception in 2006.[3][4][5] Topsy makes products to search, analyze and draw insights from conversations and trends on the public social websites including Twitter and Google+.[6][7][8]


Topsy Pro Analytics

Topsy Pro Analytics is a commercial web dashboard application that allows users to conduct interactive analysis on keywords and authors by activity, influence, exposure, sentiment, language or geography.[9] Users can discover the most relevant tweets, links, photos and videos for any term from Topsy’s index of hundreds of billions of tweets.[2] Users can group terms into saved topics and setup customized alerts and daily activity digests.[10][11]

Topsy Pro Analytics Public Sector

Topsy Pro Analytics is a version of the Topsy Pro Analytics product for government agencies. The intended purpose of the product is to facilitate disaster response, quantify political issues, detect disease outbreak and monitor global anomalies.[12] is a real-time search engine for social posts and socially shared content, primarily on Twitter and GooglePlus.[13][14] The service ranks results using a proprietary social influence algorithm that measures social media authors on how much others support what they saying.[15] The service also provides access to metrics for any term mentioned on Twitter via its free analytics service at, where users can compare up to three terms for content in the past hour, day, week or month.[16] It was announced in September 2013 that Topsy will include every public tweet ever published on Twitter for search and analysis.[17]

Topsy API Services

Topsy provides a set of REST APIs to programmatically access to Twitter data and metrics. Users can also access this data via ad-hoc report requests.

Social Indices

Twitter Political Index

This index was co-developed by Twitter and Topsy. It debuted in August 2012 and originally compared social sentiment for the two primary American presidential candidates.

Twitter Oscars Index

This index was also co-developed by Twitter and Topsy.[18] It debuted in January 2013 and originally compared social sentiment for films nominated for Academy awards in six categories: Best Picture, Best Actor. Best Actress, Best Supporting Actor, Best Supporting Actress and Best Director. Topsy sentiment analysis used in this index correctly predicted five out of the six award recipients.

SXSW Trendspotter

In March 2013, Mashable and Topsy co-produced the Mashable SXSW Trendspotter, which is a mobile-enabled website that visitors see what’s trending at the SXSW event, based on real-time analysis of Twitter conversations.[19] The SXSW Trendspotter provides analysis of:

  • Which topics are trending
  • Which start-ups, brands, bands and films are generating popular social conversations
  • Which SXSW sessions and events are the most popular
  • Details about the top tweets, news, photos and videos around each topic

Operation and History

Topsy was founded in 2007 by Vipul Ved Prakash, Rishab Aiyer Ghosh, Gary Iwatani and Justin Foutts.[20] The company has raised over USD $27 million in venture capital from BlueRun Ventures, Ignition Partners, Founders Fund, Scott Banister and other investors.[21][22] The company has over 40 employees with offices in San Francisco and Washington DC and operates its own data centers.[23]

Acquired by Apple Inc.

On December 2, 2013, it was reported that Apple Inc. had bought the company, one of 10 companies Apple have bought during 2013.

  • "Apple has confirmed that it’s purchased Topsy Labs, a social analytics firm that tracks trending topics on Twitter and other social media networks, in a deal the Wall Street Journal says is valued at more than $200 million. Topsy, one of Twitter’s biggest partners, analyzes ”the half a billion messages sent over Twitter every day and has indexed every tweet ever sent and has made them searchable, much like Google does for the web,” adds the New York Times."[24]


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  5. ^ Goel, Vindu (2013-09-04). "If Google Could Search Twitter, It Would Find Topsy". New York Times.
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