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The Aaron's 312 is a NASCAR Nationwide Series race held at Talladega Superspeedway. The race's sponsor, Aaron's, is a lease-to-own retailer. The twelve extra miles are tacked on to what would normally be a 300-mile (480 km) race for targeted advertising purposes.
From it inception in 1992 through 1996, the race was held in the summer, as a support race to the Talladega DieHard 500. When the DieHard 500 moved to the fall, this race moved to the spring, as a support race to the spring Cup event.
Large wrecks involving 20 or more cars have occurred a number of times in the history of the event, most notably in 2002. 30 cars were involved in an accident on the backstretch on lap 14, with 19 knocked out of the race at that point. The remainder of the race, following a long red-flag period, had little resemblance to typical restrictor plate racing as only two cars were within short distance at the checkered flag and only three finished on the lead lap.
At its inception, the event debuted as a 500-kilometer (310 mi) event, the longest race on the NASCAR Busch Series schedule. Automobile races in the United States measured in kilometers, especially those in NASCAR, are few. Through their history, ARCA races held at the track carried the more attractive and marketable "500" distance, even if it meant "500 kilometers" instead of miles (a custom also used at Riverside and Phoenix). The Busch Series race mimicked that precedent.
In 1998, fans complained about the use of kilometers, which was seen as a European custom. They argued that kilometers are rarely used in the United States, noting that the track measurement itself was still advertised in miles. Management changed the race to a 300-mile (480 km) event from 1998-2001. The change shortened the race distance by just four laps.
In 2002, Aaron's assumed title sponsorship and returned the race to a 312-mile (502 km) event. The race distance is only coincidental to that of 1992-1997. The distance, advertised unequivocally in miles this time, was set to reflect the sponsor's slogan ("3 ways to buy, 12 reasons to shop at Aaron's").
Nascar, Ford Motor Company, Dale Earnhardt, Chevrolet, Kroger 200 (Nationwide)