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Veronica De La Cruz

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Title: Veronica De La Cruz  
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Subject: Asian American, NBC News, List of Filipino Americans, Early Today, CNN Pipeline, List of Asian Americans, De la Cruz, Yul Kwon, First Look (MSNBC program)
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Veronica De La Cruz

Veronica De La Cruz
Born (1980-08-13) August 13, 1980 (age 33)
Occupation News Anchor

Veronica De La Cruz (born August 13 1980) is an American television anchor formerly with CNN. In July 2010, she appeared as a late night anchor on MSNBC. At the current time, she appears on both NBC and MSNBC, primarily anchoring NBC's Early Today and MSNBC's First Look. Lately, she has been anchoring MSNBC Live at noon after the departure of Contessa Brewer. She also makes appearances on NBC's Today show at the news desk or as a correspondent.

De La Cruz formerly appeared on CNN's Emmy-nominated morning show American Morning from 6am to 9am Eastern time, providing Dotcom Desk information to CNN's early morning viewers. She also substituted as a replacement anchor for CNN U.S. and CNN Headline News. She previously anchored the CNN broadband news service, CNN Pipeline, now CNN LIVE, and was one of its four founding anchors. She became a contributor to their domestic network with the segment "Dotcom Desk", which launched during the 2004 Southeast Asian tsunami. Her contributions to CNN's news coverage include reporting on Hurricane Katrina, working with the Victims and Relief desk, and numerous on-line reports with CNN broadband news. De La Cruz joined CNN in 2003 and in 2007 moved from the network's world headquarters in Atlanta to the New York Offices.

De La Cruz has also been on the forefront of new technology. She is one of the first and only cable network news journalists to shoot segments with a Flip Mino video camera, which she edits herself on a Mac. She also regularly engages in discussion with her viewers via Facebook[1] and microblogs on Twitter.

She became increasingly popular when she started a campaign to save her brother, Eric De La Cruz's life. Eric De La Cruz needed a heart transplant but was refused due to poor health insurance. She tried raising money through social media outlets such as Twitter and Facebook as well as pages that were created for her family's cause. Nine Inch Nails front man Trent Reznor joined the cause and raised hundreds of thousands of dollars for Mr. De La Cruz as well as bringing much needed attention to the fight for proper health insurance. Despite these efforts, Eric De La Cruz died in July 2009.



Prior to joining CNN, De La Cruz worked as an anchor and reporter at an NBC affiliate in Yuma, Arizona. She served as morning and mid-day anchor, and did live shots and produced packages for the 5 pm and 6 pm newscasts. However, during her time at KYMA-TV, De La Cruz covered numerous stories on U.S.–Mexico border issues, the nation's nursing shortage, and the plight of the migrant farm worker. During the Olympics, De La Cruz interviewed figure skating hopeful Sasha Cohen. She also produced a series on the homeless before leaving the station in Yuma, with whom she continues to do volunteer work periodically.

Early in her career, De La Cruz hosted a music show for SonicNet/Digital Planet where she interviewed many different artists which included: Hoobastank, Vertical Horizon, Eagle Eye Cherry and the Roots. Her other work includes working as a host and reporter for Eruptor Entertainment's "Living Giant", covering the international music scene, where she reported from locales including Ibiza, Spain. De La Cruz also worked as a host and producer of the show "Direct Drive" on the Digital Entertainment Network.

During the 2008 Consumer Electronics Show in Las Vegas, De La Cruz interviewed the keynote speaker Bill Gates[2] of Microsoft shortly before his retirement.

In June 2008, De La Cruz flew to Northern California to work with the Sacramento Vice Squad as they tried to crack down on minors selling themselves through Craigslist. At that time, she asked Jim Buckmaster, CEO of Craigslist, why the website continued to advertise Erotic Services[3] on their site. In November, Craigslist announced they would try to fix the problem by charging for the ads.

De La Cruz, whose mother is of Filipino descent, has done many reports on Asian-Americans.[4] Among them, growing up Asian in America, human trafficking, and the significance of the Asian-American vote [5] in the 2008 Presidential race.

De La Cruz has also anchored live coverage of major breaking stories including the death of former President Ronald Reagan, the tsunami in Southeast Asia, the Hezbollah-Israeli conflict and Hurricane Katrina. Most recently, she filed a report on the use of New Media during the Mumbai terror attacks.

Health Care Reform Activism

Tweeple, A magazine covering news related to Twitter named De La Cruz as one of his picks of [6] calling her a "Trailblazer" and saying "...She is an inspiration and a catalyst for change beyond just Eric’s scenario. The national exposure is generating more and more debate on the problems in Medicaid, Medicare in the United States..."

On the one year anniversary of the passage of health care reform, De La Cruz made an appearance on MSNBC to share her brother's story. She was interviewed by Contessa Brewer. She also wrote an article about her brother and the need for health care reform for the Huffington Post. It was one of many that she has written for them.

On April 20, 2010 she formed the Eric De La Cruz Hope for Hearts foundation in Eric's memory.

Other work

She is a member of the Asian American Journalists Association.

Personal Life

In January 2013, De La Cruz revealed that she was expecting her first child in March.[7] She gave birth to her son Hartley Eric De La Cruz on March 13, 2013.


External links

  • CNN staff biography
  • All Things CNN
  • Wordpress Blog about Veronica's stories
  • UNOfficial Myspace Fan Page
  • News Anchor Veronica De La Cruz's Fan Page
  • Official Myspace FAN page
  • Veronica De La Cruz Interviews Bill Gates
  • CNN: Child prostitutes sell themselves on Craigslist

Template:NBC News Personalities

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