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Will Success Spoil Rock Hunter? (play)

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Title: Will Success Spoil Rock Hunter? (play)  
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Subject: Exploits and Opinions of Dr. Faustroll, Pataphysician, Daniel and the Devil, Success!, Faust Overture, The Black Bonspiel of Wullie MacCrimmon
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Will Success Spoil Rock Hunter? (play)

Will Success Spoil Rock Hunter?
Written by George Axelrod
Characters Rita Marlowe
George MacCauley
Michael Freeman
Irving LaSalle
Harry Kaye
Bronk Brannigan
A Secretary
(see "Script Variations" below)
Date premiered October 13, 1955
Subject A Faustian comedy about Hollywood
Genre Comedy
Setting The sitting room of Rita's Marlowe's suite in the St. Regis Hotel in New York City and the office of Rita Marlowe Productions in Hollywood (see Script Variations below)

Will Success Spoil Rock Hunter? is an original stage comedy in three acts and four scenes by Plymouth Theatre in Boston from 26 September 1955, it opened at the Belasco Theatre on Broadway on 13 October, starring Jayne Mansfield, Walter Matthau and Orson Bean. Directed by the author and produced by Jule Styne, it closed on 3 November 1956 after 444 performances.

The play is a Faustian comedy about a fan magazine writer who sells his soul to the Devil (in the guise of a literary agent) to become a successful screenwriter. The character of Rita Marlowe (played by Jayne Mansfield) is a vapid blonde sex symbol, an exaggerated lampoon of Marilyn Monroe (who had starred the previous year in the film version of Axelrod's play The Seven Year Itch). The surname Marlowe is an homage to 16th century playwright Christopher Marlowe, who wrote the 1604 drama The Tragical History of Doctor Faustus, the plot of which served as the inspiration for Axelrod's play.

The 1957 film Will Success Spoil Rock Hunter? utilized the title of the play and the character of Rita Marlowe (with Mansfield repeating her stage role) but little else. The story was changed to a satire on television advertising and Tony Randall starred as Rockwell P Hunter, a character who never appears in the play.


George Axelrod's phenomenal success with the Broadway production of The Seven Year Itch had made him an overnight celebrity, a phenomenon he explored in his 1953 'comedy documentary' Confessions of a Nervous Man, which was broadcast as part of the CBS-TV anthology series Studio One, with Art Carney playing him. According to Axelrod's script, he was afraid to write a second play because its failure would make him an overnight has-been.

But the Henry Willson, threatened a lawsuit. After the play opened, Axelrod was vacationing in Jamaica and ran into Rock Hudson and his new wife, Phyllis Gates, on their honeymoon. The three became friends and, when the Hudsons returned to New York, they attended a performance of the show at which Hudson's name was substituted for the fictitious Rock Hunter.[1]

After a year in Hollywood, Jayne Mansfield had played only bit parts in four movies when her agent arranged for her to audition for the role of Rita Marlowe, an all-too-obvious send-up of Marilyn Monroe. Her 40"-21"-35½" measurements and her one-of-a-kind comic twist on the dumb blonde stereotype quickly won her the role,[2] and by opening night she found herself a fully fledged Broadway star, courted by many of the Hollywood studios that had previously ignored her.

In February 1956, Orson Bean broke his arm in the fight scene with William Thourlby and returned to the role with a cast on his arm.[3] When the play moved from the Belasco Theatre to the more centrally located Shubert Theatre on 9 July, Tom Poston took over Bean's role.

Carol Grace, who had twice married and divorced playwright William Saroyan, played Miss Logan ('A Secretary') in the Broadway production and understudied Jayne Mansfield. In August 1959 she would marry her Rock Hunter co-star Walter Matthau. Tina Louise, who also understudied Mansfield, played the small role of 'A Swimmer', a part that was deleted from the published script. According to columnist Dorothy Kilgallen, "Jayne Mansfield, Tina Louise and Carol Saroyan are all imitating Marilyn Monroe, probably by direction. It gets a bit repetitious in that department."[4]

Mamie Van Doren, who had turned down the Rita role for Broadway, turned it down again when the play subsequently reached the West Coast. Rita was played instead by Merry Anders and the production opened at the Carthay Circle Theatre in Los Angeles on 21 May 1956. The play was popular on tour too; Roxanne Arlen, for example, played Rita in several US cities in 1956/57.


Fan magazine writer George MacCauley visits Hollywood's reigning sex goddess Rita Marlowe in her swank New York hotel and confesses that this is only his second interview, the first having been titled 'Will Success Spoil Rock Hunter?' Arriving moments later is the hottest new playwright in town, Michael Freeman (author of 'No Hiding Place Down Here'), quickly followed by literary agent Irving 'Sneaky' LaSalle (inspired by real-life agent Buddy Adler purchased the rights to the play to get Mansfield out of her stage contract, even though he didn't believe that the play would make a good movie. Frank Tashlin had seen Mansfield's screen test for The Wayward Bus and wanted her for his film version of Garson Kanin's novel Do Re Mi (which would become the comedy The Girl Can't Help It).[5] Tashlin's solution was to throw out all of Axelrod's play and create a new comedy about the world of television advertising, using only the character of sex goddess Rita Marlowe (Mansfield). All the other characters in the movie version of Will Success Spoil Rock Hunter? were created by Tashlin, including his new leading man, Rockwell P Hunter (Tony Randall).

To prepare for her role in the film (and for her new seven-year contract with Fox), Mansfield studied with Karl Malden at the Actors Studio. "I'm studying dancing, singing and dramatic acting," she told columnist Louella Parsons. "20th has promised to build me as one of their important stars."[6]

Script Variations

In the Broadway production, Act III Scene 2 was played on the terrace of Michael Freeman's bungalow at the Beverly Hills Hotel. This scene was rewritten for the Samuel French acting edition to appear in Rita's office, thus eliminating one set and three characters seen on Broadway: a Bellman, a Swimmer and a Chauffeur.

The Broadway version of the script (minus the character of the Swimmer) was published in hardbound by Dore Schary with a name-check for Fox chief Buddy Adler, producer of the film.

Original Broadway cast


These are all syndicated columns, printed in many newspapers

  1. ^ The Evening Standard (Uniontown, PA), 22 November 1955, Leonard Lyons column
  2. ^ Press-Telegram (Long Beach, CA), 21 September 1955, Jack Gaver column
  3. ^ Lima News (Lima, OH), 15 February 1956, Earl Wilson column
  4. ^ Lowell Sun (Lowell, MA), 4 October 1955, Dorothy Kilgallen column
  5. ^ Daily Times-News (Burlington, NC), 26 September 1956, Bob Thomas column
  6. ^ Kingsport Times (Kingsport, TN), 4 May 1956, Louella Parsons column

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