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Vivo (mobile phone network)

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Title: Vivo (mobile phone network)  
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Vivo (mobile phone network)

Telefônica Brasil S.A
(trading as Vivo)
Industry Telecomunications
Founded 1993 (Launched as TELESP Celular) (Vivo brand launched at 2003)
Headquarters São Paulo, SP, Brazil
Key people Paulo Cesar Teixeira (CEO)
Products Fixed line, Mobile telecommunications, internet services and digital television
Revenue Increase US$ 11.5 Billion (2010)
Net income Increase US$ 1.2 Billion (2010)
Employees 8,386
Parent Telefónica

Vivo (IPA: [ˈvivu], Portuguese for "alive"), legally known as Telefonica Brasil, is the largest telecommunications company in Brazil. It is headquartered in São Paulo.


The company was originally formed as part of Telebrás, the state-owned telecom monopoly at the time. In 1998, Telebrás was demerged and privatized, with Telefónica taking Telesp. Telesp was rebranded as Telefonica from 1998 until April 15, 2012, when all Telefonica services were rebranded again to Vivo, using the same strategy of unifying all its services in a unique brand, like Movistar (Hispanic America and Spain) and O2 (rest of Europe). Currently, the Telefonica brand is only used for the group Telefónica Brasil.

Vivo brands

Vivo owns the brands:

  • Vivo Móvel (mobile service)
  • Vivo Fixo (landline service, formerly Linha Fixa da Telefônica)
  • Vivo Fixo VoiP (Voice over IP, formerly TVA Fone)
  • Vivo Internet Casa
    • Vivo Internet Fixa (ADSL and cable broadband, formerly Speedy, Ajato and Vivo Speedy)
    • Vivo Internet Fibra (FTTH broadband, formerly Fibra Banda Larga da Telefônica and Vivo Speedy Fibra)
  • Vivo 15 (long distance and international calling, formerly 15 da Telefônica and Super 15)
  • Vivo TV (satellite television, formerly Telefónica TV Digital)
  • Vivo TV Plus (cable television, formerly TVA)
  • Vivo TV Fibra (FTTH television service, formerly Fibra TV da Telefônica)

Vivo Móvel

The Vivo brand was launched on April 13, 2003 as mobile phone service provider. It's the largest provider in Brazil with over 76 million users.[1] It originated from the merger of several Brazilian mobile phone operations under a joint-venture owned equally by Portugal Telecom (PT) and Spain's Telefónica. Until 2006, the group was composed of six holding companies which, as announced in November 2005, merged into a single holding company, Vivo Participações S.A.. The operation was concluded on February 22, 2006. In July 2010, Telefónica bought PT's shares.[2][3]

Most of its network was initially IS-95/cdmaOne based, although there were parts of it that were still analog AMPS and parts (resulting from acquisition of other companies) using TDMA (IS-136). These are all being converted to GSM since 2006, when, after years being the only CDMA network, Vivo announced a GSM network, and that it would operate in both CDMA and GSM.[4] The CDMA network is being gradually converted to CDMA2000 in the major cities, where the company now provides mobile Internet access.

Vivo also operates an UMTS 3G network.

Merged companies

The following operators merged to form Vivo:

Portugal Telecom-owned


Acquired by the joint venture

New operations in the Northeast region

Vivo TV

Main article: Vivo TV


External links

  • Vivo official website
Companies portal
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