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Logos for KBFB's primary and secondary HD Radio channels.
City of license Dallas, Texas
Broadcast area Dallas/Fort Worth Metroplex
Branding 97.9 The Beat
Slogan "The Hip-Hop Station"
Frequency 97.9 MHz (also on HD Radio)
97.9 HD2 for simulcast of KSOC (Classic hip hop)
First air date 1947 as WFAA-FM
Format Urban Contemporary
ERP 99,000 watts
HAAT 491 meters
Class C
Facility ID 9627
Callsign meaning The B is taken from "B-97.9," former rock station
Former callsigns

WFAA-FM (1947-1973)
KZEW (1973-1990)
KKWM (1990-1991)

KLRX (1991-1993)
KRRW (1993-1997)
Owner Radio One
(Radio One Licenses, LLC)
Sister stations KSOC
Webcast Listen Live

KBFB (97.9 FM, "97.9 The Beat") is a Dallas/Fort Worth-based radio station with a Urban Contemporary musical format. It is owned by Radio One with sister station KSOC-FM 94.5. Its studios (alongside KSOC) are located in the Galleria Area in North Dallas, and its transmitter is located in Cedar Hill, Texas.


  • History 1
    • The Belo/Anchor Media/Cox years 1.1
    • The Infinity/CBS years 1.2
    • 97.9 today 1.3
  • References 2
  • External links 3


The Belo/Anchor Media/Cox years

KZEW's Zoo Freak logo.

The station traces its history back to the October 5, 1946 launch[1] of the first FM radio station to sign on in Texas, "KERA-FM" (no relation to the current

  • Official website
  • Query the FCC's FM station database for KBFB
  • Radio-Locator information on KBFB
  • Query Nielsen Audio's FM station database for KBFB
  • DFWRadioArchives
  • DFW Radio/TV History

External links

  1. ^ "KERA Becomes WFAA-FM" (PDF). Broadcasting. September 22, 1947. Retrieved 10 October 2014. 
  2. ^ Wilonsky, Robert (September 14, 2009). "Celebrating the Rather Random 36th Anniversary of the Launch of KZEW-FM". Dallas Observer. Retrieved September 14, 2009. 


KBFB also broadcasts on HD Radio since the mid 2000s, though they never had a secondary HD multicast until March 2014. As of that time, KBFB HD2 simulcasts Gainesville-based sister station KSOC (Boom 94.5) for those in the immediate DFW area and its southern neighbors who are not in KSOC's pre-determined coverage area.

In the beginning, the station was home to Russ Parr in the Morning (of whom he started his radio career at defunct KJMZ (now KJKK-FM in the Metroplex). Later, it was home to Steve Harvey in the mornings from 2003-2005 through a syndicated simulcast from its sister station in Los Angeles, KKBT (also nicknamed "The Beat"). Eventually, Radio One let Harvey go and KBFB now airs the Rickey Smiley Morning Show.

KBFB made the change to Urban Contemporary as 97.9 The Beat on September 26, 2000 after the station was sold to Radio One. Since The Beat's launch, the station has been in direct competition against longtime heritage Urban station KKDA. In addition to KKDA, they also had a competitor with former Rhythmic Contemporary rival KZZA until the station flipped to Spanish Oldies in 2008. Today, KBFB competes with KKDA, along to an extent with CHR formats on KHKS-FM (106.1 Kiss FM), KLIF-FM, and (Hot 93.3). Throughout the years as "The Beat," the station has shifted between Urban Contemporary and CHR/Rhythmic. As of November 2013, KBFB reports as a Rhythmic station to Mediabase.

Lite 97.9 FM logo used from 1990 to 1993.

97.9 today

In 1993, the station was sold by Cox to Infinity/CBS Radio, and on October 15, KLRX flipped to classic hits, branded as KRRW (Arrow 97.9). On April 3, 1997, the station switched formats back to soft rock/adult contemporary music and renamed to the current KBFB, and the slogan became B-97.9. Programming during the AC format included Delilah during the nighttime hours via satellite before she was shifted to then-sister station KVIL.

Arrow 97.9 logo used 1993-1997.

The Infinity/CBS years

) while maintaining its soft rock format. Lite 97.9 (KLRX). A year later, the station changed its callsign and station nickname again to Warm 97.9 (KKWM, changing both calls and branding to soft rock. Three years later, KZEW switched formats to Cox Radio (channel 8), to WFAA-TV and Dallas Morning News, which retained ownership of the A.H. Belo Corporation) were sold by KLIF In 1987, KZEW and KRQX (the former WFAA radio, now [2]

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