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Title: Netlog  
Author: World Heritage Encyclopedia
Language: English
Subject: List of virtual communities with more than 1 million users, Social networking service, Online social networking, LockerDome,
Publisher: World Heritage Encyclopedia


Netlog logo
Web address [1]
Commercial? Yes
Type of site Social network service
Registration Required
Owner Massive Media
Alexa rank negative increase 2,621 (April 2014)[1]

Netlog (formerly known as Facebox and Bingbox) is a Belgian social networking website specifically targeted at the global youth demographic. On Netlog, members can create their own web page, meet new people, chat, play games, share videos and post blogs.[2]

The site was founded and launched in 1999 under the name ASL.TO in Ghent, Belgium, by Lorenz Bogaert and Toon Coppens. In 2002 the name of the website was changed into Redbox, a website targeted to the Belgian youth. Starting from 2005, the social network was available in other countries in and outside Europe.[3] About one year later, the website was renamed ‘Netlog’.[4][5] By 2007, Netlog had attracted 28 million members and kept on growing the years after.[6][7][8] The site now claims to have over 94 million registered users across 20+ languages.

In January 2011, Netlog announced that the site would become part of Massive Media,[9] a global media group, focusing mainly on social media, and allowing product portfolio to expand into new markets. They also own,[10] a free social discovery platform launched in 2011, and Stepout, an application for meeting new people nearby (relaunched in late 2013).[11]


After joining the site, users can invite friends by e-mail or Facebook to join the network. In 2011, some users complained about the fact that this process wasn't clear enough.[12] In the meantime, Netlog changed the flow on the website, making it more clear, and the amount of complaints dropped.


Netlog has a localization technology ensuring that all content is geotargeted and personalized to each member’s profile. This enables a member to have localized searches and overviews on the community, displaying only those member profiles of his or her own age range and region.

See also


  1. ^ " Site Info".  
  2. ^
  3. ^
  4. ^
  5. ^
  6. ^
  7. ^
  8. ^ Abboud, jb (November 1, 2007). "How Netlog Leaps Language Barriers".  
  9. ^
  10. ^
  11. ^
  12. ^

External links

  • Netlog Homepage (English)
  • Incrowd site - news page
  • Mashable's Social Networking Awards 2006
  • Facebox - Insane growth?
  • Red Herring Top 100 Europe Awards (winner), April, 2007
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