Paramount Vantage

Paramount Vantage

Type	Subsidiary
Industry	Film
Founded	1998 (as Paramount Classics) 2006 (as Paramount Vantage)
Founder	David Dinerstein Ruth Vitale
Key people	John Lesher (President) Nick Myer (Co-President)
Products	Motion pictures
Owner	Viacom
Parent	Paramount Pictures

Paramount Vantage (originally known as Paramount Classics) is the specialty film division of Paramount Pictures (which, in turn, has Viacom as its parent company), charged with producing, purchasing, distributing and marketing films, generally those with a more "art house" feel than films made and distributed by its parent company.

Paramount Classics was launched in 1998 and released such art house fare as The Virgin Suicides, You Can Count on Me, Sunshine, Mostly Martha, Winter Solstice, and three Patrice Leconte films (Girl on the Bridge, The Man on the Train, Intimate Strangers). Although film journalist David Poland felt "Ruth Vitale and David Dinerstein have proven to have wonderful taste heading up Paramount Classics,",^[1] the duo was fired in October 2005.^[2]

In 2006, the Paramount Vantage brand branched off from Paramount Classics, which was relaunched in 2007 as a distributor of "smaller, review-driven films including foreign-language acquisitions and documentaries." ^[3]

In 2007, Paramount Vantage partnered with Disney subsidiary Miramax Films on two of the year's most highly regarded movies, No Country for Old Men and There Will Be Blood with Miramax Films. Both films garnered eight nominations at the Academy Awards, with There Will Be Blood winning the awards for Best Cinematography and Best Actor for Daniel Day-Lewis, while No Country for Old Men won for Best Adapted Screenplay, Best Director, Best Supporting Actor for Javier Bardem, and Best Picture.

Despite its critical success, Paramount Vantage continually failed to deliver the financial returns Paramount Pictures expected. Only No Country for Old Men made a profit, while films that should have generated significant returns failed to deliver through either poor or excessive marketing.^[4]

In June 2008, Paramount Pictures consolidated Paramount Vantage’s marketing, distribution, and physical production departments into the parent studio, while retaining the Paramount Vantage brand to develop and acquire specialty product with dedicated creative staff.^[5]

Paramount Classics releases

Paramount Vantage releases

See also

• Paramount Pictures
• Go Fish Pictures

References

External links

• Paramount Classics at the Internet Movie Database
• Paramount Vantage at the Internet Movie Database