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Sbobet

 

Sbobet

Sports Bookie Online, Inc.
Type Private Limited
Foundation date 2004
Area served International
Key people Bill Mummery (Executive Director)
Industry Gambling
Products Sports betting, Online casino
Parent Celton Manx Limited
Website www.sbobet.com
Type of site Online gambling
Available in Multilingual

SBOBET.com is an online bookmaker. The website has operations in Asia licensed by the Philippines[1] and operations in Europe licensed by the Isle of Man[2] to operate as an international sports bookmaker. The company offers betting on all major sports in multiple languages.

In February 2009, the Isle of Man based operations of SBOBET became the first operator licensed in Isle of Man to be granted approval to launch a live dealer casino from the island.[3]

Sponsorship

SBOBET was the shirt sponsor of West Ham United[4] up until the end of 2012-2013 season. They were also the shirt sponsor of Cardiff City for 2010-2011 season.[5] In October 2009, due to concerns raised by representatives of the Premier League about exposing youth to gambling, SBOBET replaced their logo on all Cardiff City youth academy team shirts with that of the Ty Hafan Children's Hospice.[6]

Celton Manx, operator of SBOBET, announced in August 2013 its Asian Betting Partnership agreements with five Barclays English Premier League teams, becoming the official Asian betting partner of Swansea City A.F.C., West Ham United F.C., Southampton F.C., Hull City Tigers and Norwich City F.C. for the 2013-14 season. [7]

SBOBET was also the title sponsors for the first Soccerex Asian Forum held in Singapore.[8]

Awards

At the annual EGR Awards organized by eGaming Review Magazine, SBOBET was awarded the "Asian Operator of the Year" award for year 2009 and 2010.[9][10] SBOBET ranks 11th on the list of Power 50 companies in eGaming Review's 2011 ranking of the 50 most influential operators.

Controversy

In October 2008, SBOBET was asked to turn over any evidence they might have on the possible match fixing scandal in The Football Association (FA) championship between Norwich City and Derby County. SBOBET denied the FA's request, deeming it was "excessive" and would be a breach of customer privacy[11] Derby County won the game 2–1. In the end, the FA found no evidence that match fixing had taken place.[12]

On 24 September 2009, two Bulgarian news agencies Novinite.com and 24 Chasa Daily published articles that wrongly suggested that SBOBET was responsible for fixing the football match between Levski and CSKA Sofia. The two agencies subsequently published correction articles, stating that SBOBET was not involved in any match-fixing scams, and apologized to SBOBET for publishing the untrue information.[13][14]

In October 2009, representatives of the Premier League criticised 188BET and SBOBET for offering live betting on academy football games, maintaining that children and youth activities should not be exposed by international gambling organisations.[15] Both bookmakers subsequently suspended betting on academy games and expressed their intention to seek clarification from the Premier League and the Professional Footballers' Association about which football markets they should be allowed to offer.[16]

Notes

External links

  • SBOBET Official Website
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