World Library  
Flag as Inappropriate
Email this Article

Walter Diemer

Article Id: WHEBN0002169100
Reproduction Date:

Title: Walter Diemer  
Author: World Heritage Encyclopedia
Language: English
Subject: Dubble Bubble, Blibber-Blubber, Frank H. Fleer, Fleer, Tracy Zych
Publisher: World Heritage Encyclopedia

Walter Diemer

Walter Diemer
Born (1904-01-05)January 5, 1904
Philadelphia, Pennsylvania
Died January 9, 1998(1998-01-09) (aged 94)
Cause of death
Congestive heart failure
Nationality American
Occupation accountant
Employer Fleer
Known for Inventing bubble gum
Home town Philadelphia
Religion Catholic
Spouse(s) Adelaide (died 1990)
Florence (1996-1998)
Children two

Walter E. Diemer (January 8, 1904—January 9, 1998) was an accountant and inventor of bubble gum.

Born and raised in Philadelphia, Pennsylvania, Diemer was working as an accountant at Fleer in 1926 when the company president sought to cut costs by making their own gum base. The company's founder, Frank Henry Fleer, had previously made a batch of bubble gum in 1906 which he called "Blibber Blubber", but it was too sticky and easily broke.

Although an accountant by trade, Diemer liked to experiment with gum recipes in his spare time. In doing so, he accidentally stumbled upon a unique recipe. The gum was pink because it was the only food coloring in the factory, which is the reason most bubble gum today is pink.[1]

Compared to standard chewing gum, the gum was less sticky, would not stick to the face, and yet stretched more easily. Diemer saw the possibilities, and using a salt water taffy wrapping machine, wrapped one hundred pieces of his creation to test market in a local mom-and-pop candy store. Priced at one penny a piece, the gum sold out in one day.

Fleer began marketing the new gum as "Dubble Bubble" and Diemer himself taught salesmen how to blow bubbles as a selling point for the gum, helping them to demonstrate how Dubble Bubble differed from all other chewing gums. Sold at the price a penny a piece, sales of Dubble Bubble surpassed US$ 1.5 million in the first year. However, Diemer did not patent his invention and competition soon arose as bubble gum became a popular and inexpensive treat during the Great Depression.

According to his second wife, Florence, Walter Diemer never received royalties for his invention but he did not mind. She also said he oversaw construction of bubble gum plants in Philadelphia and Barcelona, Spain, and traveled around the world marketing the gum. He stayed with Fleer for decades, eventually reaching the position of senior vice president as well as a member of the Board of Directors of Fleer Corporation. He retired in 1970, and remained on the board for 15 more years thereafter. Following the death of his first wife, Adelaide, in 1990, Diemer rode around his Pennsylvania retirement village in a big tricycle, distributing bubble gum to children.[2]

Diemer died of congestive heart failure, a day after his 94th birthday.[3]


  1. ^ "Pennsylvania People, Walter E Diemer". Retrieved December 10, 2013. 
  2. ^ Jeffery, Simon (May 26, 2004). "Chewing gum". London: Guardian. Retrieved September 17, 2009. 
  3. ^ Goodnough, Abby (12 January 1998). "W.E. Diemer, bubble gum inventor, dies at the age of 90", New York Times

External links

  • Gallery of History
  • National Association of Chewing Gum Manufacturers
  • Find A Grave
This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.

Copyright © World Library Foundation. All rights reserved. eBooks from Project Gutenberg are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.