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Launched 25 September 2010
Network Seven Network
Owned by Seven West Media
Picture format HDTV (1440x1080i)
Slogan maaaaate
Man's best friend
Country Australia
Language English
Broadcast area Sydney, Melbourne, Brisbane, Regional QLD, Adelaide, Perth, Regional Victoria, Northern New South Wales, Southern New South Wales, Australian Capital Territory, Western South Australia
Replaced 7 HD
Sister channel(s) Seven
ATN Sydney (DVB-T) 1315 @ 6 (177.5 MHz)[1]
HSV Melbourne (DVB-T) 1331 @ 6 (177.5 MHz)
BTQ Brisbane/Gold Coast (DVB-T) 1347 @ 6 (177.5 MHz)
SAS Adelaide (DVB-T) 1363 @ 6 (177.5 MHz)
TVW Perth/Mandurah (DVB-T) 1379 @ 6 (177.5 MHz)
Freeview Seven owned (virtual) 73
Freeview Prime affiliate (virtual) 63
Freeview Seven affiliate (virtual) 70
Foxtel (virtual) 207
Austar (virtual) 73
VAST (virtual) 70 or 63
Foxtel/Optus (virtual) 207
Austar (virtual) 73

7mate is an Australian free-to-air high definition digital television multichannel, which was launched by the Seven Network on 25 September 2010.[2][3]

The network stated that 7mate would contain sport and regular programs aimed primarily to the alpha male audience (as reflected in the channel's slogan and ident),[4] with programming drawn from a combination of new shows, American network shows and other shows previously aired on its sister channels Seven and 7Two.[2] The channel replaced Seven HD as the Seven Network's only high-definition channel. [2][5] The first program broadcast on 7mate was the drawn 2010 AFL Grand Final in high definition.


  • Launch 1
  • Programming 2
    • Current shows 2.1
    • Past shows 2.2
    • News 2.3
    • Sport 2.4
  • Availability 3
  • References 4


The channel began airing as a separate channel on 25 September 2010. The channel's first program was the drawn 2010 AFL Grand Final, which was simulcast with an SD broadcast on the Seven Network. Following AFL coverage, the channel began airing breakaway programming, with a promotional sneak peek of upcoming programming on 7mate. The first full program to air was an episode of That '70s Show.


The channel is targeting a demographic of 16- to 49-year-old males, after the success of the Seven Network with 7Two with females 35+ and 25+ demographics respectively. Programs aired on the channel are a mix of repeated shows that moved from the Seven Network or 7Two, programs that would make their free-to-air debut and brand new shows to Australian television. Seven and 7TWO now target its 55+ demographic.

Shows that moved from other Seven channels include new seasons of Family Guy, American Dad! and The Amazing Race. Repeated seasons of Scrubs, Last Comic Standing, Air Crash Investigations, 30 Rock, That '70s Show, Lost and How I Met Your Mother also moved to 7mate. Mighty Ships, of which three episodes aired as one-off specials on the Seven Network, moved as a regular series to 7mate.

Programs making their free-to-air debut include Eastbound and Down, Monster Garage, Jersey Shore, Gene Simmons Family Jewels and Punk'd. Brand new series include The Equalizer, Warehouse 13 and Caprica. Additionally, the channel will feature a number of sporting events.[6][7] All the AFL games in 2012 will be broadcast on 7Mate in New South Wales, Australia and Queensland, Australia.

7mate's local production Bogan Hunters premiered to the channel's highest ratings for a non-sport program on 13 May 2014.[8]

Current shows

Past shows

It was announced on 28 April 2011 that, from 2012–2016, 7mate will air a minimum of four live AFL matches each round into the NSW/ACT and Queensland markets,[10] thus going head-to-head with the Nine Network's NRL live coverage on Friday nights.


7mate airs Seven News updates that air on the main Seven channel and from 7TWO. All national news updates are across any state.


7mate televises live AFL coverage into New South Wales and Queensland, where rugby league is the more dominant sport. Some matches may be televised after midnight as the current AFL contract requires the local teams (i.e. Sydney Swans/GWS Giants and Brisbane Lions/Gold Coast Suns) to be televised live into their respective states. During the AFL season, 7mate televises most rounds of the V8 Supercars season into the southern states, to allow for the AFL to be broadcast on the primary channel. 7mate is also the exclusive broadcaster of the 2013 International Rules Series to Australian audiences.[11]

Previously, prior to 2012, occasionally the V8 Supercars were aired through 7mate if there was an AFL match that was to be televised at the same time. 7mate also televised some AFL matches live into Sydney and Brisbane, regardless of which teams were playing.

7mate will exclusively broadcast all matches of the 2013 Rugby League World Cup.[12]

It was announced in November 2013 that 7mate have picked up the rights to televise the 2014 Hopman Cup, after Network Ten decided to discontinue its association with the event after three editions.[13]

The 2013–14 LFL Australia season of Legends Football League aired on 7mate.

7mate will broadcast South Australian National Football League games from 2014 as part of the Seven Networks three-year deal to exclusively broadcast the SANFL. After being with the ABC since 1993, this marks the leagues return to commercial television for the first time in 22 years.


7mate is available in high definition in metropolitan areas and regional Queensland through Seven Network owned-and-operated stations including ATN Sydney, HSV Melbourne, BTQ Brisbane, SAS Adelaide, TVW Perth and STQ Queensland, as well as via regional affiliates GWN7 in regional and remote areas of Western Australia and Prime7 in most regional areas of NSW/ACT, Victoria and the Gold Coast Region of Queensland, where 7mate is broadcast on logical channel number 63.[14]

However, unlike Prime7, affiliate Southern Cross Television delayed the introduction of the channel to Tasmania and Darwin until 24 October 2010, due to required technical upgrades. It is currently broadcast on logical channel number 60 in Tasmania and 70 in Darwin.[15]


  1. ^ "Australian Digital Terrestrial Television Broadcasting Service Information Register". 17 February 2013. 
  2. ^ a b c "Seven launches third channel: 7mate". The Spy Report (Media Spy). 19 August 2010. Retrieved 19 August 2010. 
  3. ^ Michael Idato (19 August 2010). "Seven targets men with third digital channel". The Sydney Morning Herald. Retrieved 19 August 2010. 
  4. ^ "7mate Ident: 50 sec". YouTube. 20 August 2010. Retrieved 13 June 2014. 
  5. ^ "New channel coming: 7mate". TV Tonight. 19 August 2010. 
  6. ^ [1]
  7. ^ Knox, David (18 September 2010). "7mate releases full Guide". TV Tonight. Retrieved 13 June 2014. 
  8. ^ "Sarah Ferguson grilling tops ABC1". Knox, David (TV Tonight). 14 May 2014. Retrieved 15 May 2014. 
  9. ^ "Gravity Falls on 7mate, Sydney, Guide for 21/4/14". April 21, 2014. Retrieved April 21, 2014.
  10. ^ "AFL Television Broadcast Rights 2012–2016 Media Briefing". 28 April 2011. 
  11. ^ Indigenous All Stars on 7mate for International Rules Series
  12. ^ "Seven to show World Cup comp in entirety". The Sydney Morning Herald. 
  13. ^ 7mate to serve up Hopman Cup action, The West Australian, 19 November 2013
  14. ^ "7mate on Prime to Launch same time as 7mate in the Cities". Throng. 25 August 2010. Retrieved 25 August 2010. 
  15. ^ "Tassie TV viewers to get 7mate – in October". The Examiner. 24 September 2010. Retrieved 24 September 2010. 
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