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Communication Arts

Communication Arts
File:CommArts.png
Communication Arts logo
Frequency Bi-monthly
Circulation 63,043 [1]
Publisher Patrick Coyne
First issue August 1959
Company Coyne & Blanchard, Inc.
Based in Menlo Park, CA
Language English
Website ISSN 0010-3519
This article is about a specific trade publication. For generic uses of the term, see Communication art.

Communication Arts is the largest international trade journal of visual communications.creativehotlist.com.

History

The first issue debuted in August 1959 as the Journal of Commercial Art.[2] Among a number of innovations, it was the first U.S. magazine printed by offset lithography.[3] It was also perfect bound. Since there were no commercial perfect binders available, issues were bound by hand in an experiment under an arrangement with Stanford University Press.

Within six months, paid circulation grew to 10,000. Paid advertising, however, was low and CA was not a financial success. After Blanchard left to go into business by himself, Coyne and a small staff continued to write, design, and produce the magazine. Eventually, paid circulation increased to 38,000.[4]

CA’s current audited paid circulation is 63,043[1] and an average of 3.1 people see each issue, giving Communication Arts an estimated reach of 189,129 readers.[5]

Competitions

To generate additional income and editorial content, CA began an annual juried competition in 1960. Within a few years, the annual competition grew, and eventually segmented into four annual competitions: graphic design, advertising, photography and illustration. A fifth competition, interactive, was added in 1995. All the CA competitions are juried by respected creative professionals who help to establish the annual competitions as benchmarks for excellence.

Online presences

CA was the first major design publication to launch a Web presence (Creative Hotlist.

CA’s companion website (Insights provides inspiration and ideas from well-known/established creative personalities.

These two websites receive approximately three million page views and 250,000 unique visitors per month.[7]

See also

References

External links

  • Communication Arts
  • Creative Hotlist
  • Communication Arts competitions
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