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Discovery Networks

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Discovery Networks

Discovery Communications, Inc.
Traded as S&P 500 Component
Industry Mass media
Predecessor(s) Discovery Holding Company
Founded 1972 as Appalachian Community Service Network
1980 as The Learning Channel
1985 as The Discovery Channel
1994 as Discovery Communications
Founder(s) John S. Hendricks
Headquarters Silver Spring, Maryland, U.S.
Area served Worldwide
Key people John S. Hendricks
(Executive Chairman)
David M. Zaslav
(President and CEO)
Products Broadcasting, cable television, radio and Internet
Revenue Increase US$ 4.235 billion (2011)
Operating income Increase US$ 1.799 billion (2011)
Net income Increase US$ 1.132 billion (2011)
Total assets Increase US$ 11.91 billion (2011)
Total equity Increase US$ 6.517 billion (2011)
Employees 4,600 (2011)
Divisions List of Divisions

Discovery Communications, Inc. is an American global mass media and entertainment company based in Silver Spring, Maryland. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39 languages for over 1.5 billion subscribers around the globe.[1]

DCI both produces original television programming and acquires content from producers worldwide. This non-fiction and fiction programming is offered through DCI's 28 network entertainment brands, including Discovery Channel, Military Channel, TLC, Animal Planet, Discovery Fit & Health and a family of digital channels. DCI also distributes Random House and Random House Home Video to cable and satellite operators in the United States.

Despite being publicly traded on the NASDAQ stock exchange, the Newhouse family exercise the largest stake in the company, 31%, through privately held Advance Publications.[2]

Corporate governance


On January 28, 2005, Discovery Communications promoted Larry Laque to senior vice president, global infrastructure and operations.[3] Judith McHale was President and Chief Executive Officer until NBCUniversal executive David Zaslav took over the position on November 16, 2006.[4]

In addition to Zaslav, current executives include:[5]

  • Peter Liguori, Chief Operating Officer
  • Joe Abruzzese, President of Advertising Sales
  • Adria Alpert Romm, Senior Executive Vice President of Human Resources
  • Bruce Campbell, President of Digital Media and Corporate Development
  • Bill Goodwyn, President of Domestic Distribution and Enterprises
  • Mark Hollinger, President and CEO of Discovery Networks International
  • Joseph A. LaSala, Jr., Senior Executive Vice President, General Counsel and Secretary
  • Brad Singer, Senior Executive Vice President and Chief Financial Officer


Prior to September 18, 2008, DCI's ownership consisted of three shareholders:

On December 13, 2007, Discovery Holding Company announced a restructuring plan. Under the plan, the Discovery Holding's


DCI operates its businesses in four groups: Discovery Networks U.S., Discovery Networks International, Discovery Commerce, and Discovery Education.

Discovery Networks U.S.

The company started out with just a single channel, Discovery Channel, launched in 1985. In 1991, they acquired their rival The Learning Channel.

In the mid-90s, Discovery Communications started developing several new networks. The first of these to launch was Animal Planet, which was launched in cooperation with the BBC in 1996. In October 1996, four digital networks were launched to take advantage of the then-new digital cable space; Discovery Kids, Discovery Travel & Living Network, Discovery Civilization Network and Discovery Science Network.[8] This was followed by the 1998 launches of Discovery Wings Channel and Discovery Health Channel.

They also bought the Travel Channel in 1997, CBS Eye on People (became Discovery People) in 1998 and The Health Network (became FitTV) in 2001.

Discovery Networks were early to go into high-definition television with the launch of Discovery HD Theater in 2002. With the launch of high-definition simulcasts of Discovery Channel, TLC, Animal Planet and Science Channel in 2007, the original HD channel changed its name to HD Theater.

Starting in the middle of the 2000s, Discovery have been reviewing and overhauling most of their "digital" networks.[9] The networks have evolved from being offshoots of the Discovery Channel, into separate entities with their own identities. The "Discovery" moniker has gradually been dropped from channel names. Some networks had kept the globe in their logo to signal their affiliation to Discovery Networks, but this practice has also been gradually discontinued.

Discovery Networks U.S. operates 13 channels.[10] According to SEC filings, the division "also operates web sites related to its channel businesses and various other new media businesses, including a video-on-demand offering distributed by various cable operators."

The division's channels include:

Channel Launch Date US Households as of 2013[11] HD Simulcast Notes
Discovery Channel 1985 100 million Yes Flagship network
TLC 1980-Acquired in 1991 99 million Yes Acquired by Discovery Communications in May 1991, previously known as The Learning Channel.
Animal Planet 1996 97 million Yes Launched mainly using satellite space acquired from the discontinuation of the WOR EMI Service
OWN 2011 84 million Yes Joint venture ownership with Harpo Productions
Investigation Discovery 1996 81 million Yes Formerly Discovery Times, Discovery Civilization
Science 1999 77 million Yes Formerly Discovery Science
Hub Network 2010 72 million Yes Formerly Discovery Kids and The Hub
Joint venture with Hasbro
Military Channel 1999 62 million Yes Formerly Discovery Wings
Destination America 1998 60 million Yes Formerly Discovery Home and Leisure (1998-2004), Discovery Home (2004-2008), and Planet Green (2008-2012)
Discovery Fit & Health 2011 49 million No Merger of Discovery Health Channel and FitTV
Velocity 2002 48 million HD only Broadcasts in HD 24 hours a day. Formerly Discovery HD Theater and HD Theater
3net 2011 40 million 3D only Broadcasts in 3D 24 hours a day. Joint venture with Sony and IMAX.
Discovery en Español 1998 5 million No Spanish-language version of the Discovery Channel
Discovery Familia 2007 4 million[12] No
Revision3 2005-Acquired in 2012 N/A N/A Internet Television Network.

Discovery Networks International

Discovery Networks International, or Discovery international networks, offers "a portfolio of channels, led by Discovery Channel and Animal Planet, that are distributed in virtually every pay-television market in the world." The division offers over 100 separate feeds in 39 languages with "channel feeds customized according to language needs and advertising sales opportunities."[13]

DCI owns most channels offered by Discovery Networks International, with the exception of:

  • several channels in Japan and Canada, which "operate as joint ventures with strategically important local partners."

"As with the U.S. networks division, the international networks operate web sites and other new media businesses."

On January 10, 2006, the Discovery Networks International announced a joint-venture with Spiegel TV and DCTF to provide global free-to-air television to more than 20 million households in Germany and neighboring countries.[14]

Discovery International Channels include:[15]

The division's channels include:

Channel Launch Date International Networks Households[12] Notes
Discovery Channel 1989 279 million
Animal Planet 1997 242 million
Discovery Travel & Living 2005 180 million
DMAX 2006 44 million Launch: 2006 Germany, 2008 UK & Ireland, 2011 Italy
Discovery Science 1997 42 million
Discovery Home & Health 2000 38 million
Discovery Kids 1996 29 million
Liv 2010 22 million
Discovery World 2008 17 million
Discovery Real Time 1994 15 million
Discovery Turbo 2005 15 million
Discovery HD 2005 14 million
Investigation Discovery 13 million
Discovery Knowledge 1999 11 million
Shed 2009 10 million
Quest 2009 9 million
TLC Canada 8 million
Discovery Civilization 1996 5 million
Discovery Historia 2006 1 million

Discovery Commerce

Discovery Commerce operates a catalog and electronic commerce business[18] offering lifestyle, health, science and education-oriented products, as well as products specifically related to programming on Discovery's networks. In addition, the e-commerce site serves as a licensing business that licenses Discovery trademarks and intellectual property to third parties for the purpose of creating and selling retail merchandise. The Discovery shopping website offers products similar to those previously sold in the Discovery Channel retail stores. Recently the Discovery Channel retail stores were closed, however, the products are still available online.

Discovery Education

Discovery Education is a division which offers "streaming educational video material into schools via the internet." Discovery Education operates unitedstreaming, a "leading educational broadband streaming service in the United States." In April 2006, Discovery Education acquired a premier assessment company, ThinkLink Learning, which is based in Nashville, Tennessee. Now called Discovery Education Assessment, the program is designed to help students improve on state standardized tests.

Discovery Education also sells DVD, VHS, CD-ROM, and Multimedia kits with the same content. Other products include COSMEO, an online homework subscription help site, Discovery Health Connection, Discovery Science Connection and they recently purchased other video streaming companies. They have two free services. One is their website, Discovery School and the other is a teacher community, the Discovery Educator Network, commonly referred to as the DEN.

Other interests

Discovery Communcations currently operates (acquired in November 2006), (acquired in August 2007),[19] and (acquired on October 15, 2007 for US$250 million[20]), under their "Discovery Digital Media" business unit. The company later chose to use the name HowStuffWorks as the title of a television series on Discovery Channel. The series, which focuses on commodities,[21] premiered in November 2008 and is similar in style and content to other "how it works" programs like Modern Marvels.[22]

In addition to their in-house production unit, Discovery Studios, Discovery also maintains an interest in several Hollywood audio studios through their CSS Studios subsidiary. These include Todd-AO, Soundelux, Sound One, POP Sound, Modern Music, Soundelux Design Music Group and The Hollywood Edge.

On March 17, 2009, Discovery revealed that it owned the rights to several patents related to e-books, in announcing a patent infringement lawsuit against, maker of the Kindle e-book reading device. The patents were originally developed by the company's founder John Hendricks; the specific patent in question in the suit was applied for in 1999 but issued in late 2007.[23][24]

On April 30, 2009, it was announced that Discovery would be forming a joint-venture with Hasbro to re-launch Discovery Kids as a new children's channel known as The Hub.[25][26]

On November 2, 2009, Discovery joined Jeff Arnold (founder of WebMD), Dr. Mehmet Oz, Harpo Productions, Sony Pictures Television and HSW International as co-founder of Sharecare, Inc., a Q&A platform for users to ask health- and wellness-related questions and receive answers from recognized experts.[27]

Discovery launched a 3DTV channel in conjunction with Sony and IMAX in early 2011, called 3net.[28]

Discovery has many of their programs streaming on Netflix, such as MythBusters, How It's Made, and River Monsters.

2010 Hostage taking

On September 1, 2010, the DCI headquarters was the site of a hostage taking, a lone gunman identified as James J. Lee took hostages inside of the Discovery Communications headquarters in Silver Spring, Maryland, prompting an evacuation of the building. The gunman made his manifesto on his website with several demands. Lee was shot dead by police and the hostages were released safely.[29] James J. Lee had previously been arrested in 2008 while protesting in front of the same site.

SBS Discovery Media

SBS Discovery Media is a European media group, owned by Discovery Communications. It was formed on April 9, 2013 when Discovery's acquisition of SBS Nordic from German media group ProSiebenSat.1 was finalised. It combines the assets of SBS Nordic with Discovery's activities in the Nordic region.

At the time of the merger, SBS had been a major commercial broadcaster in Scandinavia for two decades. The combined viewing shares made it the second largest commercial television group in Norway and the third largest in Denmark and Sweden.

SBS Discovery Media, also own several radio stations in Denmark, such as The Voice, Nova FM, Radio 100, Pop FM, Radio Klassisk, Radio Soft and myROCK. All stations are broadcasting on FM and via

Corporate identity branding campaign

On October 1, 2013, the 13 Discovery-owned or co-owned networks in the U.S. began airing 10-second wraparounds after many of their show promos. The network logos are arranged in a circle around the phrase "Your Family of Networks." Through animation, the logos then spin and dissolve, revealing the parent company's logo at the end.

See also


External links

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