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Title: Wayy  
Author: World Heritage Encyclopedia
Language: English
Subject: WECL, List of radio stations in Wisconsin, Pat Kreitlow, WWJC, Altoona, Wisconsin
Publisher: World Heritage Encyclopedia


City of license Eau Claire, Wisconsin
Branding WAYY 790
Frequency 790 kHz
First air date 1953
Format Sports
Power 5,000 watts
Class B
Facility ID 7062
Callsign meaning sister station of WAXX-FM ("YY" alphabetical after "XX")
Affiliations CBS Sports Radio
Owner Mid-West Family Broadcasting
(Mid-West Management, Inc.)
Webcast Listen Live

WAYY (790 AM) is a radio station in the Eau Claire area of Wisconsin, with its studio/offices located in Altoona, Wisconsin. Its transmitter is located in Eau Claire, Wisconsin.


  • History 1
    • Current on-air staff 1.1
    • Former on-air staff/hosts 1.2
    • Former news and sports staff 1.3
  • Previous logo 2
  • References 3
  • External links 4


The station was originally at 1150 on the AM dial, and from the 1950s-1970s was known as WAXX-AM. The station played current pop, then converted to country music in 1966. In the 1960s, WAXX-AM was bought by the same company that owned WEAU-TV/WEAU-FM, and the country format was simulcast on WEAU-FM, renamed WAXX-FM in the 1970s. By the mid 1970s, the country format was played exclusively on WAXX-FM, and WAXX-AM was rebranded WAYY-AM, playing oldies. After several format modifications, WAYY went to news/talk in January 1991.

WAYY & WAXX were sold to Central Communications in 1984, and moved into their new building (and current home) behind WEAU-TV in 1985. Following the acquisition of WEAQ-AM 790 in 1996, the two AM stations switched frequencies, with WAYY now at 790 on the AM dial. WAYY, WAXX, WEAQ and sister stations WIAL-FM, WECL-FM & WDRK-FM were sold to Maverick Media, LLC in 2003.

WAYY unveiled its current logo in 2004.

WAYY and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.

On April 28, 2014, WAYY changed their format to Sports, with programming from CBS Sports Radio.[1]

Current on-air staff

  • Dan Lea
  • John Murphy
  • Bob Bosold
  • Marty Green
  • Travis Buhler
  • Erika Smith
  • Mark Holley
  • Luc Anthony
  • Dan Kasper

Former on-air staff/hosts

Al Ross, Brian Ketz, Cash Ackley, Don Roux, Bruce Butler.

Former news and sports staff

Keith Edwards, Dave Craig, Adam Carter, Jodi Becker, Jerry Curtis, Ted Tatara, Pat Kreitlow, Chris Ouelette, Eric Deutsch.

WAYY logo (WAYY's logo under previous news/talk format)


  1. ^

External links

  • Query the FCC's AM station database for WAYY
  • Radio-Locator Information on WAYY
  • Query Nielsen Audio's AM station database for WAYY

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